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The following article was published in our article directory on April 5, 2021.
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Top 3 Search Engine Optimization Practices for eCommerce Sites

Article Category: Advice

Author Name: Dave Myers

Ecommerce SEO, simply put, is the application of search engine optimization strategies for an ecommerce site. It�s a smart way to attract more organic searches to your ecommerce platform.
So, why do you need  HYPERLINK "https://digitalbroilerseo.com/ecommerce-seo/" ecommerce SEO? Here are a few important reasons:
If your ecommerce site only lands to the second page of the SERPs, your total organic web traffic will drop by 80%.
Only less than 5% of users get past page 1 of the SERPs, which means getting to page 1 is do or die.
If your website is able to secure a spot on the first page, you should expect an increase in web traffic by as much as 32%.
Without the help of ecommerce search engine optimization, your business isn�t likely to go anywhere as far as web marketing is concerned.

Ecommerce SEO Strategies That You Should Implement
The following are some of the effective search engine optimization strategies that you can implement in 2021 and beyond:

1. Product Descriptions That are Useful and Clear
Creating clear and useful product descriptions doesn�t mean that you need to write very long texts about your product. The important thing is that these descriptions answer particular questions and needs of your customers. Consider using keywords in the description as well.

2. Be Mobile Ready
It is no secret that there are more people using their mobile devices today than there are people who use computers to surf the net. In fact, people use their mobile phones for pretty much every transaction from paying monthly bills to purchasing their groceries online.
You should also choose between PWA (Progressive Web Applications) and AMP (Accelerated Mobile Pages). PWA applies to your mobile app while AMP is used for mobile versions of your ecommerce site.
Using these design aspects on your own can quite difficult. That is why you will need an  HYPERLINK "https://digitalbroilerseo.com" experienced and reliable web developer and SEO agency to help you make the necessary upgrades to your SEO strategy and get your site mobile ready.

3. Make Use of Structured Data
Another way to boost your ecommerce SEO is to make use of structured data. Search engines favor quality websites that have very well organized content. It will be beneficial for you to follow these established data patterns on your site. You get better search results, improved click through rates, and increased AMP results.
Search engines such as Google and Bing make use of three different formats in terms of structured data, namely:
Microdata
JSON-LD
Microformats
You can make use of vocabularies like schema.org with the help of microdata and JSON-LD. They will be pretty useful when it comes to managing your site�s markup.
JSON-LD of course will be applied to JavaScript objects. On the other hand, if you need to work with the HTML of your page�s content, then microdata will be a very useful tool.

Keywords: SEO, Search Engine Optimization, Local SEO, National SEO, Wordpress SEO

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