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The following article was published in our article directory on March 29, 2021.
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Promoting Your Business with SEO in 2021

Article Category: Advice

Author Name: Dave Myers

If the SEO presence of your business remains strong this year, there is a good chance that you will increase conversations, web traffic, and brand engagement. The good news is that the current SEO trends this year are geared toward small and medium enterprises.

Your Business Still Needs SEO
With the recent global events ongoing, SEO has become more relevant for businesses and their customers. People all over the world have made a quick transition to the web space for pretty much everything from information, education, communication, and of course commerce and shopping.
Statistics show that more than half of website traffic usually comes from organic traffic or website visits that didn�t come from ads . The way things are going, it looks like the trend that�s geared toward organic traffic is not going down. This calls for changes in local and  HYPERLINK "https://digitalbroilerseo.com/national-seo/" national SEO strategies.

Featured Snippets: An Essential
One important game changer in the world of SEO is featured snippets. They basically dominated search results in the past few years. They are heavily used people in a lot of niches.
Featured snippets take a certain part of a website�s content that answers a search query. These snippets are usually displayed at the top of the SERPs. Important fact: they are shown above both the organic and paid searches.
Did these snippets reduce the click through rates of many websites? The answer is yes. However, a significant improvement that you should notice is that the visitors who actually click on your site tend to be geared toward what you have to offer.
So, what adjustments should you apply in your SEO strategy when it comes to featured snippets? The answer is that you should gear towards search queries that are question based. This will require a bit more keyword research and adjusting your content to answer those questions.

BERT Algorithm
2019 and the entire year of 2021 was the period of the BERT algorithm. According to Google this algorithm has influenced 10% of all search queries globally.
This algorithm uses NLP and machine learning to improve the search results. In essence it analyzes and selects search results according to what a user intended to look for. This means your SEO content should be geared toward intentionally answering questions.

Tools to Help Your Business
The good news is that you can still use tools, like the  HYPERLINK "https://digitalbroilerseo.com" DB Pro SEO Plugin for instance, to help you make the necessary changes in your strategy. Part of your strategy is also to create targeted and useful content, which is actually the lifeblood of any SEO strategy.
When we say content, we are most likely referring to multichannel content. This includes social media content of course as well as  HYPERLINK "https://digitalbroilerseo.com/ecommerce-seo/" content for e-commerce. If done correctly, you will see a striking improvement not just in web traffic but also in your overall ROI. That is why partnering with an agency that has a track record of proven results is crucial.

Keywords: SEO, Search Engine Optimization, Local SEO, National SEO, Wordpress SEO

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