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The following article was published in our article directory on March 23, 2021.
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Top SEO Trends You Should Pay Attention to in 2021

Article Category: Business

Author Name: Dave Myers

Search engine optimization isn�t some old dinosaur that you should dismiss when you�re marketing online in 2021. It�s still the most effective way to get actual paying customers.
Consider the fact that there are  HYPERLINK "https://www.oberlo.com/blog/google-search-statistics" 3.5 billion searches made on Google every single day. It�s still the number one way to find followers . You�re actually able to find leads and then convert them to paying loyal customers.
That is why it is important to pay attention to the top trends in SEO for 2021. They include the following

Core Web Vitals
Core Web Vitals refer to  HYPERLINK "https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html" new metrics that were announced by Google that will measure the overall experience of users when they visit your website. These web metrics include:
Visual stability
Interactivity
Loading times
These important metrics refer to how stable your website is while it is loading on browsers, how interactive it is to users, and how fast it loads. You should ensure that your site are at par with these metrics so you can rank high in the search results.

BERT Algorithm
BERT stands for Bidirectional Encoder Representations from Transformers and it is the latest algorithm update from Google. This new algorithm update works for every search and it is powered by natural language processing and machine learning.
What this update does is that it uses bots to figure out exactly what users actually mean when they enter their search terms. The goal is to interpret not just the words but the actual intent of the users.
How does this impact your SEO strategy? What it does is takes your content into account and it tries to satisfy the query according to the intended meaning. This means it doesn�t matter if you�re using long-form content, if the content doesn�t match the query then it won�t be used in the SERPs.
This means you need to audit your site�s content to match what your customers are actually looking for. Doing this will make your site more BERT-friendly.
It�s all about user intent when it comes to BERT. Are users looking for how-to information, are they interested in tutorials, are they looking for potential options, or are they looking for answers to certain questions? Those are the types of content that you will have to redesign your site with.

Bigger Emphasis on Keywords
In 2021 there will be a bigger emphasis on keyword research. Statistics show that  HYPERLINK "https://seoexpert.melbourne/seo-stats/" more than half of all searches online return zero clicks. That means people see the search results but they don�t click on them.
That is due in part to latest updates such as featured snippets that come with accordion answers, business listings, and related business information. These features allow users to see the answers to their questions without having to click the link to your web page.
That is not all that bad though. Even though the searches return less clicks, it improves the quality of your click-throughs. That means the people who actually visit your site have a greater chance of becoming actual customers�so it�s not actually that bad.

With all these SEO updates , you need to make adjustments in your business profile, blog content, ads, and other relevant content. You also need to invest more on your keyword research to find the actual search terms that your customers use. You should also follow these trends in your  HYPERLINK "https://digitalbroilerseo.com/local-seo/" local SEO strategy as well.

Keywords: SEO, Search Engine Optimization, Local SEO, National SEO, Wordpress SEO

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