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The following article was published in our article directory on July 2, 2020.
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5 Little-Known Mistakes that are pulling your Social Media Campaign Down

Article Category: Marketing

Author Name: Liz Kalondu

Social media marketing is something that nearly every business is doing right now. With growing competition, everyone is rushing to establish their brands on social networking sites to try and grow their audiences and potential customer pools. However, in the rush, many business owners are making small missteps that ultimately see their digital media campaigns fail to achieve their desired results. So:
• Why do some social media marketing campaigns fail?
• Why do some social media pages have millions of followers while others have none?
• Why are your competitors' social media campaigns successful?
• What promises are you making and failing to fulfill?
To err is human, and social media marketers are no different. And as with fixing any mistake, the first step is conducting an autopsy of the mistake. Here are 5 little known social media marketing mistakes that can greatly pull your campaign down.
1. Failing to have a strategy
Just as figuring your business' niche, audience, and product are critical, so too do you need to come up with a strategy for your social media marketing campaign. Many businesses get into social media marketing without a clear strategy, and you could be one of them.
It all goes like this: You join Facebook or Twitter, create your business profile, load it with information, and invite friends to like or follow your page. Several weeks down the road, your page turns into a barren ground with a handful of followers wondering what the page is all about. Your social media marketing efforts soon crumble.
A clear social media marketing strategy can help you build a strong presence on these platforms. Here are five key components of a strong social media marketing strategy:
• Target audience
• Clear goals
• Realistic tactics
• Time investment
• Dedicated team
2. Poor response to negative feedback
Nearly 90 percent of brands make this mistake. Whenever negative feedback comes along, these businesses cook up a lame excuse in response to it. Some ignore the feedback altogether while others simply apologize.
Negative feedback has the potential to ruin the reputation of your business. This is one of the major risks that come with social media presence. But instead of ignoring or issuing a blanket apology, this should present you with an opportunity to improve your brand. All you need to do is start a conversation with the individual who dropped the feedback. Remember, negative feedback is a user's honest opinion about their experience with your brand. The more comprehensive this feedback is, the easier for you to understand your brand's shortcomings.
When a customer leaves negative feedback, it is important that you create a response team that is capable of handling the feedback satisfactorily. Be sure to understand the ever-changing customer expectations. Most importantly, do not engage in personal attacks or panic.
3. Making the campaign all about your self
Social networking platforms are all about being sociable. Social media users hate promotional content, and they definitely detest ads. If you are spending too much time promoting your brand and products, make no mistake you are going to lose followers. You need to use promotion subtly on social media. The more you engage or interact with your followers through quality content, the better for your brand.
4. The "Set it and forget it" mindset
Your business' Twitter handle or Facebook page will not run on their own. Creating and setting up your page is just one of the many things you need to do to establish a strong social media presence. You need to invest quality time and resources to come up with relevant content that'll help engage your audience. Most importantly, you need to be consistent in your engagement. Ignoring these aspects will not only hurt your brand's visibility on social media, but it will also impact your relationship with existing followers and customers – especially those who look forward to timely response to their queries.
5. Failing to track results
There is absolutely no point taking to social media marketing if you do not have actionable insights. Just as you use Google Analytics to measure your SEO campaign, so too should you track and assess the performance of your social media marketing efforts.
You need to measure the quality of your social media followers, your posts' popularity, and the amount of data you are able to gather for your future social media marketing campaigns. This is where defining your social media KPIs comes in.

These are crucial points, but not quite as straightforward as they seem. Over the years, social networking platforms have changed people's way of life, both as marketers and consumers. Take note of these mistakes and leverage the power of social media marketing to grow your business and brand.

Keywords: digital marketing, social media marketing, blog posts, content writing

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