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The following article was published in our article directory on March 27, 2020.
Learn more about SpinDistribute Article Distribution System.
Article Category: Internet
Author Name: Matthew Shofoluwe
Are you interested in internet marketing strategies that work in 2o20? The outlook resembles what we have seen in 2019 with a few tweaks.
Of course, we should brace ourselves for any possible trends that would happen this year. That is why we have gathered some insights from long time digital marketing experts to shed light on this subject.
The insights provided here may help you get better results and ROI in the next 12 months. Remember that a strategy is the overall plan to win an objective. In this short guide we'll present you with main strategies and leave the specific tactics to you.
Trend #1 – Educating with Content
Content has always been king—it has been that way for quite a while now and it still hasn't changed a bit. Note that 77% of B2B marketers take advantage of content marketing.
The goal is to create educational assets that enhance trust with your audience that will generate and nurture leads. This is highly considered as a necessity for inbound marketing.
Trend #2 – Visualization
Readable content is still important in today's internet marketing world. However, it should be stressed that visual marketing is becoming more popular and it is now driving a lot more traffic.
According to Forbes, people nowadays prefer more visual content rather than plain text . That is why image-focused portals such as Instagram and Pinterest have gained prominence.
Statistics show that 85% of consumers will tend to buy a product after watching a video about it. 93% of all communication is actually visual, which is why it makes sense to shift your digital marketing efforts towards that. Visuals (both pictures and video) attract consumer attention and affect their attitude.
65% of people are actually visual learners. Visuals also enhance the power of your text. You boost the consumer's desire to read your text by 80% by simply adding colored visuals to it rather than just relying on plain text.
Trend #3 – Mobile and Voice Search
SEO and getting to the first pages of the SERPs is still important but that is no longer the number one goal this year. Mobile and voice search have made sure of that shift.
Google has also added featured snippets in the SERPs. Marketers call this position zero. These snippets allow users to get the info or answer they need from a website without having to click the link to a site.
This filters the site visitors from just one time visitors to actual users that can turn into potential leads. 60% of search results from Google nowadays are position zero . If you can get to that then you've got it made SEO-wise for 2020.
Trend #4 – AI Automation
AI now provides support when it comes to building a relationship with your leads. Some have dubbed it the rise of the robots but don't think of this as the onset of Skynet or the Matrix.
Businesses nowadays are turning to AI technology to automate certain parts of their marketing strategies 3. That way you can dedicate a major portion of your assets to more important tasks.
Trend #5 – Customer Retention and Advocacy
The huge part of digital marketing nowadays is improving customer experience. Retaining recurring customers are more important than acquiring new ones. Satisfied repeat customers help to spread brand awareness and improve your reputation.
Conclusion
Now that you know the top 5 internet marketing strategies that work in 2020, you can work your way through each one of them. Formulate your specific tactics for each of these strategies according to your current needs.
Keywords: Internet Marketing, Affiliate Marketting, SEO, Marketing Promotions, Marketing Strategy
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