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The following article was published in our article directory on March 27, 2020.
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Article Category: Internet
Author Name: Matthew Shofoluwe
Website usability is a very important aspect of your online business% online entrepreneurship. The term is defined as a measure of effectiveness and satisfaction with which users obtain % achieve their goals in using a website.
In many cases, lack of clarity in the aim of the design and the role it plays in excellent business results are the main issue.
For instance, a website may have customization features, but these features are only beneficial% useful if the checkout flow works properly and fast. How would users enjoy the customization feature if they cannot get to buy the product?
Here are ways to website usability:
1. Reduce loading time
According to a recent , 4 out 10 shoppers abandon a site that takes longer than 3 seconds to load. For your pages to load faster, try these strategies:
Optimize your images scale the images to the right size and reduce the file s size
Augment your CSS (Cascading Style Sheet) files
CSS files help define size, font, spacing, border, and color of a webpage. These files can also be used to make a non-stop or continuous look throughout your site�s pages.
Optimize your CSS by:
Use image sprites - This allows you to package your images in one large file
Remove unnecessary codes � Delete redundant or duplicate code
Document your code � This can help you identify useless codes
Organize your code � Helps in reducing CSS file size
2. Use a navigation layout that is familiar to most users
If the navigation layout of your website is hard for users to figure out, it will cause frustration %exasperation among them, and will result to lots of cases of abandonment% site desertions.
What is a layout that s familiar? You have the navigation on the portion of your page and there you also have the links to important pages inside. You also use simple terms for fast understanding and quick %speedy navigation throughout your pages.
Stick to the tried and tested formula that is about making things simple. Unusual navigation layouts are successful.
Easy navigation also results from being consistent. Using the same layout in every page will help users become familiar with your site. They see the same font, same color, etc. Being consistent also works for branding and easy recall on users.
3. Make your site responsive
Responsive website design is extremely important for businesses nowadays. Your website must adapt to your users screen. It means that they can easily access your site and that it looks good whether they are using desktop computer, a tablet or a smartphone.
To improve your site s responsiveness, try the following strategies.
Fluid grid Web designers are now using the system called fluid grid instead of the old-style pixel. A fluid grid sizes elements of a site proportionally, making these elements adapt to different screens.
Touchscreen It is essential that you have both mouse and touchscreen users in mind when designing your site. Use large images and fonts for easier clicking of buttons, as for smartphone users, small images are difficult to press. All of your elements must display properly on screens of different types of devices.
Keywords: Internet Marketing, Affiliate Marketting, SEO, Marketing Promotions, Marketing Strategy
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