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The following article was published in our article directory on February 29, 2020.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business
Author Name: Theodore Henderson
Do you know that Google serves HYPERLINK "https://www.internetlivestats.com/google-search-statistics/" 3.5 billion searches/day or 1.2 trillion searches/year worldwide? And, 16 % - 20% of these are new queries that were never asked before.
If you are an entrepreneur, think of the implications of these numbers for your business and the possibilities to earn money online through Google.
How you earn money online through Google
There are two fundamental ways you to connect with your clients and earn money online through Google: one is through the organic or free search engine traffic, and the other is through paid search engine ads.
Search engine optimization (SEO) is the most common method used by small enterprises to make their business visible online. It is the process of website and content optimization used for search engines like Google. The purpose of SEO is to make it easy for search engines to crawl your content and determine when to serve your pages to your audience.
Many are not aware of this, but paid advertising with Google and its partners can earn you money consistently through time. The most common paid advertising used is pay per click (PPC); another, but less common method, is the cost per thousand (CPM). These paid advertising offers businesses the chance to advertise in Google�s sponsored listings of partner sites.
If you want to earn more through Google, you can use an integrated approach for your marketing strategy and HYPERLINK "https://www.wordstream.com/blog/ws/2019/02/07/google-search-statistics" use both SEO and paid advertising. With this integrated approach, you can maximize new leads and customers you bring to your website.
The benefits you get when you use Google to earn money online
Whether its SEO or PPC, there are benefits you reap from its use.
SEO Benefit
With SEO, you may have to spend initially to hire an expert in SEO. But, once done, you get the greatest benefit in that SEO is free. You need not pay for your content to rank high in Google search, since it is Google�s algorithm which decides if your content is useful and relevant to search engine users. This means you can compete with big brands online for as long as your content is well-researched, compelling, and useful to users.
Another SEO benefit is that the content you published works long after it appears on Google search. When your content remains in Google search engine, it continues to be found by relevant online users, and therefore, will continue to earn money for your brand for years to come.
PPC Benefit
With PPC, you get to see immediate results for advertising your product. Upon launching your product, traffic begin to get into your site. This is one benefit not enjoyed by other digital marketing methods.
Other PPC benefits include:
Clear measurability which allows you to understand the value of the ad as part of your marketing strategy
Help direct traffic to your website
Help you evaluate actions your clients take after clicking your ad
Enables you to identify areas for improvement
What is mentioned here are but overviews on how you can earn money online through Google. If you want your business to succeed online, you have to let your market know that you exist and you have what they need and want.
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