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The following article was published in our article directory on November 15, 2019.
Learn more about SpinDistribute Article Distribution System.
Article Category: Internet
Author Name: Theodore Henderson
One of the major foundations that helps bring a business towards success is the establishment of connections. With the rise of the Internet and e-commerce, building connections and creating lasting relationships with clients has become faster and more convenient. You can now reach out to a vast number of people, foster business ties, and generate sales; all while being in the comfort of your home.�
What is online marketing?
According to Sherman Standberry of HYPERLINK "https://www.lyfemarketing.com/blog/what-is-web-marketing/" Lyfe Marketing, online or web marketing is "the process of using the Internet to market your business. It includes the use of social media, search engines, blogging, videos, and email".
With millions of users active online, the Internet is truly a powerful tool that could be used to spread product awareness and help boost salesand traffic to one�s site. There are several ways to market your business online, such as social media marketing, email marketing, and affiliate marketing.
Social Media Marketing
Social platforms such as HYPERLINK "http://www.facebook.com/" Facebook, HYPERLINK "https://twitter.com/?lang=en" Twitter and HYPERLINK "https://www.instagram.com/?hl=en" Instagram are ideal tools for promoting a business due to the sheer number of possible users that these platforms can reach. Setting up a social media account for your business can be an effective way to reach potential clients. You can also pay for advertisements to be posted on such social media sites.
Email Marketing
Email marketing has been around since the beginning of Internet marketing and it is one of the most effective and direct ways to connect with customers and potential clients. It involves sending periodic emails to a specific list of target clients and loyal customers containing product promotions, updates, and other business details.�
Email marketing may be quick and easy, but you must make sure that the people you are contacting are ones who have an interest in your business, or else your emails would end up in the spam folder. You must also think of creative ways to keep your clients interested enough to keep subscribing to your email list. You can add quizzes, trivia, or other free content that you can share, which are of value to clients in order to entice them.
Affiliate Marketing
Affiliate marketing is the process in which an affiliate earns a commission by marketing another person's or company's products or services. Influencers or celebrities are usually paid to promote a business to their followers or subscribers.�
The most common means of affiliate marketing is through blog posts and sponsored content. Businesses pay bloggers to make product reviews or shoutouts in order to boost product awareness and encourage sales.�
Another kind of affiliate marketing that is continually growing in popularity is through YouTube videos. YouTubers gain income by partnering with businesses and creating monetized videos aimed to promote specific products.
Online marketing continues to be a quick yet lasting means to obtaining money through the Internet. However, you must still exercise caution when marketing your business to protect it from security issues, worldwide competition through globalization, and increased price competition due to higher transparency.
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