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The following article was published in our article directory on June 4, 2019.
Learn more about SpinDistribute Article Distribution System.
Article Category: Computers and Technology
Author Name: Gary Higgins
Part of the success of a business website is its layout. Not many will agree with this, but aesthetics do shape the decisions of visitors – first, if they want to read the content of your site, and second, if they want to buy a product from you.
Imagine this: a disorganized design for a business website, plus a user who is new at navigating virtual space. Chances are, your visitor will simply leave your website and look for another site which is easier to explore.
That's already one potential customer lost.
This ultimately brings you to a fundamental facet of a website builder: the wide selection of streamlined and sophisticated layouts and templates to cater to your visitors' needs.
A good layout keeps visitors on the site because they can easily see and read the information they want. A messy layout will only frustrate readers.
According to a report from the Society of Digital Agencies, 77 percent of agencies believe that poor website user experience (UX) hugely translates to the significant weaknesses of the agencies.
Other studies show that 2/3 of people would read content from a beautifully designed website, given the 15 minutes they have to navigate. On the other hand, 39 percent of users will stop exploring a website if the images take a long time to load.
If business web layouts should be simple, what happens then to personal aesthetics? The Gestalt law of closure may be useful in this case.
This law states that even if an image has not completely loaded, the human eye tends to fill in the visual gaps. You can take advantage of this knowledge by focusing on the global view of each page forming your website. It doesn't mean that you have to let go of your artistic streak; you just have to balance content with image, know more about text flow, study the correlation between colors and brand.
Take note of your layout's visual weight through negative space. Visual weight is determined by objects in your page that carry a strong force. Negative space, meanwhile, drives the users' attention towards other elements that outweigh elements through the visual force given to them.
You should also be considerate of the silhouette view, which is the simplest representation of a business website layout. This view is the bare backbone of a website – no color, no embellishments, and no additional elements. When choosing a template and a layout, study carefully the balance of elements in a silhouette view.
Lastly, consider your target audience. A younger market will find neutral colors boring. A website intended for mothers may find strong colors a bit off-putting (most websites are in pastels). Similarly, a website aimed at professionals should be better left off with minimal designs. Even if you go beyond basic layouts, function should always trump design.
See how you can play around with design elements using the website builder from Builderall. This initiative also helps budding entrepreneurs know their way around affiliate marketing and digital platforms. Go to 7daysfree.greatopportunity.online to see their multiple offers and business plans.
Keywords: builderall, affiliate marketing, digital platforms, website builder, 7daysfree.greatopportunity.online
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