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The following article was published in our article directory on March 27, 2019.
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Article Category: Business
Author Name: Theodore Henderson
Regular leadership and thought leadership are two different things. Though they share the same concepts, how they are implemented in business require a more technical definition.
Regular leadership calls on the strength of your character and how good you are in managing people. It doesn't really require you to be a subject matter expert, although that would add a nice touch to your credentials.
This is where thought leadership comes in. You don't only direct customers toward your objective; you also inspire, motivate, and educate them. With your expertise, passion, and skill, you also build your brand and establish your place in the industry. With thought leadership, you combine your professional expertise and personal experiences to deliver your most notable performance, and ultimately, to answer your customers' inquiries.
Thought leadership is powered by an idea.
An idea should be relevant to your target audience. People appreciate ideas that are relatable and concrete. Explain an abstract concept through practical examples, highlighting your professional experience. The same goes for thought leadership in consulting. Clients dig for big yet accessible ideas.
Moreover, an idea should be original. An idea that has been recycled over and over has no impact to customers. It may seem difficult, but creative thinking coupled with passion can spark brilliant and original ideas. You just have to look around you and see what is needed.
Ideas should also contribute to the improvement of a community or your customers' lives. Good thought leadership must emphasize the improvement of the human condition. Such is the core of entrepreneurship and thought leadership. In an era where conflicts are not resolved, business solutions and thought leadership cushion one's fall and make certain setbacks bearable.
Thought leadership also inspires people to take action. Instead of simply introducing customers to new, exciting possibilities, good and workable ideas lead them to tools that they can actually use to make their lives easier. Why do you think these TED speakers are there for? It's all about bringing inspirational ideas to the table and asking guests to partake of this special fare.
Suppose you have these wonderful ideas, your success as a thought leader is still not guaranteed, until you have nailed the "leadership" part. Your brand must have something distinctive to say. Employ experts from all levels of your organization than rely on the same head honchos to do the talk.
A good example that should be emulated is how IBM elevates the passion projects of its employees. In its website, IBM publishes the researches of its employees and taps its best and brightest men for insights in technology and other subject areas.
From the same example, it can be assumed that thought leadership should be centrally managed, and the rest of the team could benefit from consistent training and clear guidelines that direct the company's goal.
There may be three different types of thought leadership, but one things is for sure: all these types encourage entrepreneurs and nonprofit organizations to speak their brand purpose.
References
https://bit.ly/2UHaS6X
https://bit.ly/2L20i99
Keywords: thought leadership, how to become a thought leader, how to become a thought leader in your niche, steps to becoming a thought leader, technical thought leadership, thought leadership for nonprofit organizations,entrepreneurship and thought leadership, leadership and thought leadership, types of thought leadership, thought leadership in consulting, thought leadership marketing, qualities of a thought leader,
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