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The following article was published in our article directory on January 30, 2019.
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Thinking Outside The Box: How Do You Really Pull it Off?

Article Category: Business Management

Author Name: Theodore Henderson

The phrase �thinking outside the box� is often abused in the world of entrepreneurship right now. In fact, it�s somewhat cliched to even utter that phrase in front of your fellow entrepreneurs.

But this does beg the question: how do you really think outside the box? In truth, you�ll need to do this regularly if you want to bring in innovation in business. Here�s a few tips to help you do so.

Create the �Box�

Before you can think outside of the box, you�ll have to draw the box first. Don�t worry, though, as the box is not there to limit your creativity in one way or another. Instead, it�s there to give you direction when creating strategies.

For instance, in a brainstorming session, you must identify what problems need to be creatively solved. Are the marketing strategies in your Facebook or Instagram not effective? Are your customer service areas too congested?

Whatever the problem is, it is important that you identify it as soon as you can. After all, you can quickly come up with innovative ideas if there is some sort of direction to your problem-solving process.

Use Randomness to Your Advantage

One concept brought about by innovation and generation X is finding inspiration from randomness. You�ll see this often at the workplaces of creative marketing teams. The idea is if their eyes get to focus on one of many weird and quirky stuff in their desk, that person gets a sudden jolt of inspiration.

You can do this yourself by allowing yourself and your team to personalize your work spaces. By filling the place with all sorts of unusual stuff, you must give yourself the opportunities they need to get inspired and come up with some really innovative ideas.

Of course, you�ll have to draw a line between finding inspiration and allowing that inspiration to be channeled through your work. After all, you can�t just spend an entire day looking at nothing but pictures and doodads.

Quantity Over Quality

When creating solutions for your business, it�s best that you let the critical side of your brain take the back seat. After all, that part of your brain will just get in the way by over-analyzing every idea you will come up with.

As such, you should allow yourself and your team to creatively exhaust yourselves in generating ideas. List down every possible solution that you have for a problem, even the bad ones. After all, subpar ideas can be improved with further brainstorming.

One of the more effective business innovation models is to reward creativity. Things like financial bonuses and even something as simple as free food is incentive enough to get the brain�s creative side working. You can even showcase the best proposals made by you and your team at the workplace every week.

In time, you and your team will come up with more than 50 solutions. And that is even if 50% of them are not applicable given your business� current circumstances.

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