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The following article was published in our article directory on January 24, 2019.
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Is Innovation the End of Gen X?

Article Category: Business

Author Name: Theodore Henderson

Misconceptions about innovation and Generation x abound where business is concerned. According to the Irish Times, Gen X were born and lived in a "spend culture" and forgot how to save money for the rainy days. This is a generation hit by austerity, and naturally, a part of this population is afraid to take huge risks in business because the possibility of bigger debts looms in the background.
Some generation x-ers are also a stickler for rules, who gamble only when necessary. At most times, they play it by ear and are too afraid to come out of their comfort zones.
This is exactly the reason why business needs to innovate. Gen X-ers with money to burn need to stop spending their hard-earned cash and instead invest it on innovation ideas.
The Generation X need not be wary of innovation in business. Instead of looking at business innovation models as a waste of time and capital, they should welcome these as opportunities for growth and brand expansion.
Consider these Gen x-ers who have become epitomes of leadership and innovation.
Emmanuel Macron, the youngest president of France, has taken measures to disrupt the existing two-party political system of the country. Elon Musk, CEO of Tesla and other companies and enterprises, brought radical innovation to America when he attempted to make electric cars mainstream.
Actor Ashton Kutcher, on the other hand, made use of the platform business model to link Facebook, Microsoft, and Tumblr to his DNA project. Other examples of business innovation is Svein Tore Holsether's fertilizer company, which improved farm productivity and provided agricultural training to Tanzanian farmers.
Gen X-ers who have been steering the wheel of their companies could learn a thing or two from Macron, Musk, Kutcher, and Holsether. The first thing is they don't need to implement so many types of innovation just to keep their company going. In fact, knowing the importance of innovation in business is enough. What did those four gentlemen have in common?
The answer is courage.
Because those guys value the importance of innovation in entrepreneurship, they were not afraid to disrupt the status quo. They knew that bringing about change can eventually attract potential business partners and even place them in a huge network of experts and stakeholders.
They also knew the relationship between innovation and consulting. More likely, innovation starts from learning and asking for inputs from experts. These experts gently guided them back if they steered away from their objective.
As stated in the beginning of this article, Gen X-ers may be spenders, but they rarely invested their money on business –or anything stable, for that matter. This captures the benefits of innovation in business: because innovation drives success to businesses, you can be sure that you earn back what you invest. As bonus, you get to double your profit.
Innovating businesses is a great comeback strategy for Gen X-ers who have struggled with their ROI. Truly, those who can embrace and master change emerge victorious in the tough business competition.

Keywords: Innovation, innovation in business, how to be innovative and develop great ideas, importance of innovation in business, types of innovation importance of innovation in entrepreneurship, benefits of innovation in business, innovation and generation x, innovation and consulting, business innovation models, why business needs to innovate, examples of business innovation, Leadership and innovation, how to be innovative

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