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The following article was published in our article directory on December 10, 2018.
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Reputation Management Tools-- What Are Your Acquaintances Saying About You?

Article Category: Business

Author Name: Dawn Manning

There is no doubt, your customers and prospects are on Google and social media commenting about you and your business right now. Without automated reputation management tools scouring the Internet relentlessly 24 hours a day, something that is said about your business will be seen by them. And if you aren't keeping on top of it you may become a victim of the greatest threat you have in business today.

So try this, type in your name or business name in Google. Check the first 10 listings from the Google search. Given the variable of name commonality, you will probably see a Facebook profile, your Tweets, maybe even a LinkedIn resume. Maybe you will see a post from an article you had written, posted and have long since forgotten. Wait, what if you see something embarrassing, slanderous, private, or just plain wrong?

Because of this, many will turn to reputation management firms in hopes of managing your presence in search results. Reputation Management is used to either smother or remove an inaccurate post, or used by unscrupulous individuals attempting to cover up shady behavior.

Reputation management tools are used with the belief that individuals have the right to decide how their name and/or business name is displayed to the world. Whereas Google believes that it is the ultimate public record, we will never really know how the Google algorithm decided that those embarrassing links are the most relevant and condemning.

How Online Reputation Management Tools Work

On the highest level attempting to reverse slanderous links may require the acquisition of a law firm. The main trouble with this is those that are making the incorrect, poor, or slanderous statements can find a myriad of locations to make other posts. You could be chasing the proverbial never-ending nightmare posting.

Other instances may be corrected with a few emails and correspondence to the correct individuals. While the most frequent and cost-effective manner in which to perform is to use reputation management tools in conjunction with search engine optimization including content creation using Google's methods against the "unscrupulous poster", deeply burying the negative links, with fresh relevant content.

There are many ways to go about this, some more ethical than others. The bottom line is to push the negative links and posts to the "Google Ghetto", aka: Page 2 and beyond.

Online Reputation Management Tools with Reviews

With regards to Product and Business Reviews-- unfortunately, most products and/or companies will at some point experience the impact of reputation damage from an online review. In the vast world of the internet, it is not difficult for a negative review to go viral and damage your company's reputation, which can lead to a decline in business revenue. The good news ... with the right methods and techniques, you can effectively fight against this negative publicity.

A customer that had a negative experience with your business or product will jump through as many fiery hoops necessary to hurt your reputation online. Your happy customers will continue to patronize your business, but will not necessarily jump through hoops to post positive comments (which will in effect offset the negatives). This is the dilemma, this is where reputation management comes in.

What Would Google do?

Here is a recent Google statement on online reputation management tools:

" Our goal is to help people find relevant information. So, we don't condone reputation management campaigns that attempt to hide relevant information. While there is nothing in our guidelines that explicitly forbids reputation management, if we uncover link schemes or other violations, we reserve the right to take action in response. We are constantly working to improve our algorithms to ensure people find the most relevant information possible for their searches."

It is necessary to have an Online Reputation Management Campaign on the ready at all times. Protect your reputation, protect your business, protect your income.

Your businesses future is tied directly to how it is featured on the Internet, it's that simple. The role of reputation management tools is to police what's actually being reported there so you can proactively leverage the good comments and reviews as part of your sustained marketing strategy. And correct the record wherever possible to clean up any negative comments.

In fact even when you can't do anything about a negative review or customer comment, reputation management tools allow you to put your explanation or rebuttal next to the bad review and let the customer decide which has the most credibility.

Click one of the links below, watch the short educational video, get a walkthrough of these reputation management tools along with a free early-warning app that will alert you whenever a new comment or review is posted online about you or your business.

Keywords: online reputation monitoring, reputation monitoring online, Internet reputation monitoring, small business reputation monitoring, small business online reputation monitoring

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