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SpinDistribute.com Article Directory

The following article was published in our article directory on August 23, 2018.
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Facebook Advertising Tips that Work

Article Category: Marketing

Author Name: David & Dana Hagstrom

Legions of online marketers have been drawn to using Facebook advertising with hopes of tapping into the half a billion monthly visitors. There's nothing holding you back other than yourself; if you want in, all you have to do is get started. Chances are more than good that you'll be able to find your target market, and they have the means so you can target your ads.

In this article we will be looking into 3 crucial Facebook advertising tips that will help you with your campaign.

Testing is one of the most important parts of your Facebook advertising success. You need to test out all the elements of your ads to make sure they are delivering results. If you wanted to test the ad body copy, then you'll have two ads with the same headline but different body copy. However, if you're thinking this is just like what is done at other search engines with pay per click, then that would not be accurate. The PPC ads that display at search engines will not always show the exact same ads for a number of reasons. The ads on Facebook are different and your targeted group of audience may see them even 30 times in a week! As time passes, and your ad reaches saturation with impressions, then less and less people will click on your ad. To counter this effect, you have to keep making new ads for the same ad campaign, and when it's clear that performance is dropping; just substitute in a new ad. If you make totally new ads you'll need to split test and optimize them all over again. We are not completely pleased with this effect at Facebook, but what can you do.

There are a lot of things you can choose, and another one you can test is by targeting age groups. There are all kinds of reasons why people within demographic age groups will read and react differently. You can perform very interesting testing by showing the exact same ad to different demographic age groups, and then just see how each responds.

You can really improve your conversion rates if you can eliminate an entire demographic group by this kind of testing. Once you have that done, then you can optimize your ads more.

Last but not the least; make sure you're testing your ads performance at various times of the day because there are certain times when you'll get a higher response. You will have a better picture of what is going on. You need to be proactive at Facebook since they are lacking in some ppc campaign management features.

Any PPC advertiser will tell you that Facebook advertising is not as stressful or as difficult as Adwords or Yahoo, etc. Of course it will take some time to get the feel for things, but if you stay with it you'll see positive results. You can do impressively at Facebook if you put your mind to it, we're sure.

Keywords: facebook ads, facebook messenger business, fb messenger app, facebook business marketing, facebook ads create, DavidnDana, AskDavidnDana, facebook messenger tricks, messenger tips and tricks, facebook tips and tricks

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