You can submit new articles, so we can make unique versions of them and distribute them for you.
If you want to simply publish the same article on 800 websites, you can tell us to do that.
You can see the archive and current status of all your article distributions.
You can order any number of high-quality articles - just let us know your keywords.
You can browse the archive of all the articles we have written for you.
You can order our Complete Service (10 high-quality articles plus 10 article distributions).
You can purchase more credits for our services and check your affiliate earnings.
Much more ...
The following article was published in our article directory on July 5, 2018.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Alexia Andre
We all know one of the keys to selling a product is making it visible to shoppers in the first place. However, with the shopper going back and forth between the online store and the physical store, its path to purchase has become more complex and unpredictable than ever.
One thing is certain, if you want to sell your products, you need to step up your visibility on the online shelf and therefore win at retail search.
What is retail search?
Retail search is simply search marketing activated in the eRetailer platform that drives traffic to the brand or the product pages hosted by the eRetailer. It includes multiple tools, such as sponsored products or headline search ads, which amplify the visibility of brands assortments on the online shelf.
Why is retail search so important?
Retail search drives immediate conversions. Indeed, retail search increases your product's visibility on the online shelf when shoppers are actively looking for your category or related ones.
Retail search influences your brands' online and offline sales.
Retailer.com have become the first go-to platform for shoppers looking for product information (even ahead of traditional search engines such as Google*). Hence, you want to make sure your products are visible on search result pages of eRetailer platforms.
Besides, online search doesn't only influence online sales, but also offline sales. Research shows that a staggering 81% of shoppers research products online before making a purchase either online or in a physical store**. This results in 56% of total sales across categories influenced by online search***.
Paid retail search helps you make up for the natural ranking performance achieved by your products on the retailer search results pages, on which you have a limited influence.
So with so many factors being influenced by online search results on the Retailer.com, you can't afford not to pay attention to retail search performance for your products.
How does retail search work?
Retail search is essentially a combination of search engine optimization and paid advertisements. If you are a brand manager, trade marketing manager, sales, or key account manager, you need to make sure your product is visible on any online platform that sells your product's categories, exactly like you would do in a physical store.
You can accomplish this in two ways:
First, improve your product's organic ranking. You can do this by adjusting your product's name and description so they match shopper-relevant keywords, which will affect your product's search result placements on any platform.
How much adjustment you'll need depends on the retail platform, and its search optimization algorithm as some require more processes than others. With eContent matching the right targeted keywords, your product will show higher in search results, bringing customers face to face with your product much faster.
Although your product's organic ranking is important, it plays only one part in your product's retail search performance. To make sure your product is visible on eRetailer platforms, you will need to invest in paid retail search. Other Retail Digital Media tools such as ads, banners, and sidebars can also play a crucial role in helping shoppers see your product right away.
In short, organic ranking shows your product's findability, while paid retail search improves your product's visibility wherever it matters, in or outside your category.
Together, they influence your product's overall retail search performance.
Make retail search work for you.
So, we know products that show higher in search results tend to sell more. But the best part? Products that sell more tend to show higher in search results. The more you invest in your product's retail search performance, the more you will benefit from this so-called "flywheel effect."
To start, you need to make retail search a part of your eBusiness agenda. To learn how we can help contact us at https://ebusinessinstitute.com/contact
Sources:
*Bloomreach study – US, September 2016
** GE Capital Retail Bank, Second annual Major Purchase Shopper Study, 2013
***Deloitte "the new digital divide 2016, USA, Statistica eCommerce figures, 2017, Global
Keywords: retail digital media, online advertising, AMG,
Learn more about SpinDistribute Article Distribution System. We also offer a Pro Article Writing Service to everyone who needs premium quality well-researched articles.
Each article you submit at SpinDistribute.com is sent through our innovative Article Distribution System to our network of more than 1840 publishers - about 55% of them are high-quality article directories, 30% of them are niche blogs and 15% of them are other content-rich websites.
To achieve the best possible success we only publish your article to most related websites. This means your article will show up on approximately 640 - 880 most related websites which will give you great SEO results.
We also offer a separate Professional Article Writing Service to everyone who's looking for high quality web content and well researched unique articles.