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The following article was published in our article directory on May 31, 2018.
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Article Category: Business
Author Name: Theodore Henderson
Technological advancement in this decade opened many interesting things especially when it comes to computers, particularly Machine Learning. Just by analyzing these two words, people can relate this one to the so-called AI. What's really interesting in this part, however, is the fact that it is surely one of a kind.
What makes machine learning interesting is that it has many uses, especially when it comes to computers and internet-related services. Supposedly, this should be a basic knowledge to almost everyone but, sad to say, only a few know the term.
What is Machine Learning?
To put it simply, Machine Learning is the computer's ability to decide or take a particular action despite having limited data. Just like what humans do, the computer makes necessary improvisations right after analyzing the provided data.
What is an Algorithm?
An Algorithm is a particular set of computing rules that are being followed by programs regardless of its purpose. By analyzing a provided algorithm, a computer can check whether a particular data is useful or not. This is a necessary factor when it comes to Machine Learning.
Machine Learning's Application to Computers and Internet
Antivirus Programs - Machine Learning is being used to antivirus programs by means of Heuristics Engine capability. This feature lets the antivirus detect newer viruses as 'potentially unwanted programs' just by analyzing the algorithm of old viruses that were previously recorded in its database.
Spam Detection - By analyzing the provided email sending algorithms (e.g. email address, subject, title, links, etc.), computers can detect and categorize legitimate emails from spams.
Ad Targeting - By means of machine learning, websites such as online stores can collect customer information. Information such as addresses and interests are then analyzed by the website so it can provide customers the right product or service ads.
By means of machine learning, business establishments and their websites can reach out the right customers that are in need of their products and services.
Machine Learning Con's
It is good to know that Machine Learning has many benefits. However, there are also downsides to this. Listed below are the following:
1. Machine Learning isn't a perfect platform.
Since Machine Learning is still 'learning', it is really prone to mistakes. It could mean 'false positives' in antivirus programs and 'not spam' in emails.
2. Machine Learning can pose a potential security risk.
Machine Learning mainly depends on gathering data so hackers can also obtain those once the computer or website's security has been compromised.
3. Malware are also capable of using Machine Learning.
Just like Antivirus programs, malware (e.g. viruses, trojans, worms, adware, etc.) also uses Machine Learning when compromising target computers. By using the provided algorithm, they can exploit the entire computer's system without being detected or prevented by its defenses.
Now that computers and the Internet are recommended platforms for business, having wide knowledge about machine learning is very necessary. Keep in mind, however, that you must have a particular goal in order to use it effectively.
Keywords: Future of Work, Artificial Intelligence, Robotics, Machine Learning, Augmented Reality, Virtual Reality, Big Data, Self driving vehicles, Internet of Things, Information Technology, Gene Therapy, Quantum Computing
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