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The following article was published in our article directory on May 2, 2018.
Learn more about SpinDistribute Article Distribution System.
Article Category: Internet
Customer behavior has significantly changed in the past few years. More and more people are now using the Internet to look for the best products and services. Moreover, they are now using various devices. Aside from desktop, more customers are using their smartphones and tablets to access the Internet.
In a HYPERLINK "https://www.accenture.com/t00010101T000000__w__/fr-fr/_acnmedia/PDF-14/Accenture-2016-Adaptive-Retail-Consumer-Research-Findings-Sweden.pdf" \h 2016 survey conducted by Accenture to explore the emerging customer behavior in Sweden, researchers discovered that 24% of respondents used smartphones more frequently to find what they want. While the global average is 40%, this is still a significant indicator that your business should have a strong online presence.
Who are your customers? Can they find you online using their mobile devices?
Search Engine Optimization (SEO) is an effective marketing strategy that you need to explore for your business. Read on to learn the top five benefits of SEO for your business.
Why Use SEO for Your Digital Marketing Strategy?
More Visitors to Your Website
If you don�t have a business website, you are missing a lot of opportunities. And if you have a website, are you sure that it is properly optimized to help you achieve your business goals?
Basically, your website should be a magnet that will attract potential customers to buy your products or avail your services. Using SEO, you can attract people to visit your website and convert them into paying customers.
2. Effective Customer Segmentation
With effective SEO, your website can attract customers that are already looking for your products or services. It will also allow you to break down your market into different segments such as location, device used, keywords used, landing pages, referring sites, and more.
3. Builds Credibility
Having a business website will show that your business is legitimate and should be trusted by your potential customers. But your credibility will gain an extra boost if your website has a higher ranking in the Search Engine Results Page (SERP), which means your website appears in the first page when people are searching for your offers.
For example, if you are selling leather shoes in Stockholm, your website should appear first in Google if someone uses the keyword �leather shoes Stockholm�.
4. Cost-Effective Online Marketing
Unlike traditional marketing (radio, TV, print), SEO provides results that can be measured down to granular level. Increase in rankings, website traffic, traffic conversions can all provide you with comprehensive data that you can analyze to further develop your online marketing strategy. Moreover, SEO is also considered as the most cost-effective marketing strategy for increasing conversions, generating leads, and building awareness.
5. Your Customers Will Find You Using Their Mobile Phones
In 2015, Google has rolled out an algorithm update that would penalize websites that are not mobile friendly. Through SEO, you can improve your website so that it will be easily accessible using mobile internet. This can be done by using high-resolution images with descriptive texts and making sure that the page is loading fast.
Next Steps
Even if you have the skills to do your own SEO for your business, there�s a high chance that you don�t have the time to do it on your own. One effective way to bring results to your SEO efforts for your business is to outsource the job. At Priyouify, we work with the mission of making each of our client�s business thrive. Our digital marketing experts can help you take advantage of SEO to grow your business.
Visit HYPERLINK "http://priyouify.com" \h Priyouify or call us at 0046768702655.
Keywords: agency business customer digital experts marketing priyouify priyouifycom sweden traffic website
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