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The following article was published in our article directory on April 23, 2018.
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How to Choose the Best Keywords for Your SEO Campaign

Article Category: Internet

Keyword research is an important part of SEO (Search Engine Optimization), which involves finding popular keywords and keyphrases that actual people are using when they are looking for something online. It is crucial that you understand how keyword research works so you can properly use it for marketing your business online.

In this article, we will briefly discuss the process for keyword research that you can use to come up with a list of words and phrases that you need to target. With this, you can develop a strong SEO strategy that will help you attract more visitors to your website.
Six Steps to Research Keywords for Your SEO Strategy
Step 1 - Make a list of essential topics that are relevant for your business

To kick off the process, you need to put yourself in the shoes of your target market and think about the kinds of topics they are interested about. For example, if you are a mortgage broker in Sweden, you might have general topics such as:
Home loans
Mortgage loans
Home refinance
Property investment loan

Step 2 - Fill in specific keywords

Next, you need to come up with keywords that fall into the general topics you have identified in the previous step. These are the keywords you think will help you achieve a higher ranking in Search Engine Results Page (SERP) because your target customers are probably using these keywords to search for your products and services.

For example, if we take a general topic for a mortgage broker company - mortgage loans - we can work with some keywords that people often use that are related to this topic such as:

How to find cheap mortgage loans
Mortgage loans in Sweden
Stockholm mortgage loans
Mortgage finance loans

List down as much as you can. The purpose of this step is not to come up with the final list of your keywords. We just need to brainstorm some phrases that potential customers might use to look for content that is relevant for your business.
Step 3 - Search for Related keywords

Simply go to Google homepage and search for a specific topic. The related search terms will automatically appear when you type in a specific keyword. These are actual keywords used by actual people, and can provide you some ideas that you may want to use for your final list.
Step 4 - Add long-tail keywords to your list

It is ideal to get website traffic from long tail keywords because online users who are using these keywords are possibly much more ready for the products you are offering compared to customers who are looking for generic keywords.
Step 5 - Spy on your competitors

Try to find out what keywords are they using. If they are ranking for specific keywords that are also on your list, you should work double time to improve your ranking for them. But also find out why they are not ranking on other keywords that they are using because it is a great opportunity for you to grab a market share on keywords with less competition.
Step 6 - Narrow Down Your List Using Keyword Planner

Finally, you need to use Google Keyword Planner to narrow down your keyword list. With this tool, you can obtain traffic estimates and search volumes for keywords that you want to consider.
Next Steps

Keyword research is a crucial part of developing a solid SEO strategy. If you don�t have the technical skills to do it right or you simply don�t have the time, it is recommended to outsource the job to a professional digital marketing agency.

At Priyouify, we work with the mission of making each of our client�s business thrive. Our digital marketing experts can help you take advantage of SEO to grow your business.

Visit  HYPERLINK "http://priyouify.com" \h Priyouify or call us at 0046768702655.

Keywords: agency business customer digital experts marketing priyouify priyouifycom sweden traffic website

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