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SpinDistribute.com Article Directory

The following article was published in our article directory on April 20, 2018.
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Online Marketing Strategies: Differentiating Influencer Marketing and Affiliate Marketing

Article Category: Marketing

Author Name: Bertrand Allard

For companies to continue thriving in today�s highly competitive online market, they need to maximize their resources and come up with creative online marketing strategies. Companies can reach a wider audience and engage them more actively and cost-efficiently in their influencer marketing and affiliate marketing strategies.
Statistics show that the number of online users is increasing steadily. Many of these are people looking to earn income from their online activities as well. For online marketers, this presents not only an audience of potential customers but also of possible additions to their sales and distribution force.
Another important development to note is the increase in the number of online personalities who have been able to build themselves up as influencers. These influencers are people who have gained massive following and are considered to be �experts� in their niche. Online users turn to them for opinion, feedback, and recommendations.
There are clear distinctions between influencer marketing and affiliate marketing. One is not necessarily better than the other in terms of effectiveness. It all depends on the programs that the company draws up and offers to its influencers and affiliates. Here�s how you can take advantage of each of these two:
Influencer Marketing � these are essentially online endorsers of your products/services. They already have an audience hanging on to their every word and this is something that you can readily take advantage of. Influencers can be bloggers, vloggers, forum SMEs, and other online content creators.
Ideally, you have to choose influencers who create or curate content related to your brand, products, and services. They should also match your brand�s personality � or at least be neutral and not in conflict with your image. Draft an �offer� for these influencers. You have to convince them that your product is worthy of being cited and even promoted in their pages.
A popular practice is to send influencers a �PR package� with a bundle of your best products and a press release that they can either publish as is or tweak as they see fit. The goal is for them to endorse your products/services to their audience. You do not have to pay them in cash for their endorsement.
Here, you rely on how good your product is and the extent of your influencers� �power� over their followers. The more the influencers are believed by their audience, the more likely it is that you will gain from influencer marketing in terms of consumer in terms of awareness, interest, and desire to buy.
Affiliate Marketing � this is basically a business arrangement wherein affiliates sign up and are paid by the company according to certain performance metrics. This arrangement usually a software, a compensation system, and technical tool kits involved.
The affiliate is compensated depending on what they are expected to deliver, usually leads and sales. In most cases, the company provides the promotional materials with a link to their official website for the affiliates to use.
Affiliates can also include their links (embedded with their code) in their content and earn every time a visitor clicks through. The more involved and aggressive the affiliate is in promoting the products and services of the merchant company, the better his chances are of earning more. Affiliates do not necessarily have to be influencers themselves, although influencers can certainly be affiliates as well.

Both influencer marketing and affiliate marketing are effective ways to generate more awareness, traffic, and sales online. Companies can maximize their gains from these strategies by creating content and drafting more attractive offers for their influencers, affiliates, and potential customers. Leveraging on opportunities that combine these strategies in promoting your brand online will open multiple channels for you to expand your business and increase your cash flow.

Keywords: affiliate, marketing, system, tool, toolbox, internet, lead, sales, traffic, software

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