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SpinDistribute.com Article Directory

The following article was published in our article directory on April 17, 2018.
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Reasons Website Traffic is on a Rapid Decline

Article Category: Marketing

Author Name: Bertrand Allard

Any business that tries to strengthen its online presence puts a premium on website traffic. This could essentially make or break a website.
To put it simply, the more visitors your website has, the more chances are there of these visitors becoming an actual lead and buyer. But with a steep decline in your traffic, the chances of getting your products and services out there are nil. It could also mean low revenues, or worse, zero sales.
A sudden decline in web traffic is not an Internet phenomenon; it is a natural occurrence, given that users tend to quickly browse and jump from one website to another.
The age of technology has also made customers prefer visuals � these clients also seem to have a short attention span, since almost everything happens instantly. Thus, you must check whether your website is interesting enough to be worth a visit.
Moreover, several issues in your website could be contributing factors to the traffic�s rapid decline. These are the following:
1. Seasonal Trends
Trends are inevitable. What was once a popular product and interesting content may be obsolete and boring now. Thus, it pays to update tools, content, and products based on the preference of your chosen demographic. Marketing strategies also change from time to time, and the only way to survive is to know these trends and keep updating your website.
2. Recent Changes in the Website
A few drops from your target are normal, especially when the website has undergone major changes. Design changes affect webpage loading, and some search engines may miss � if not fail to crawl --the website. Fortunately, you could use Google Analytics, an affiliate marketing tool that determines whether traffic sources are decreasing.
3. Technical Issues
Loading issues, missing links and pages, and other technical glitches are annoying. They not only steal precious time from visitors, but they also cost entrepreneurs their supposed revenues. It is recommended that you purchase free software or build your own toolbox to resolve these minor glitches. Examples of these tools are Google Webmaster Tools, Moz, Google Analytics, Alexa, and YSlow.
4. Tracking Codes
The change in tracking codes often cause discrepancies in data and analytics, because the codes are connected the Analytics account. Making considerable changes to these codes doesn�t mean you�ll lose data, but the new tracking code may not be able to access data history.
Check for plug-in issues and code changes before running the website. Tracking codes should also be inserted after the opening tag. Don�t forget to export old data, too.
5. Server Overload
The most common reason a website is down is its server. Apparently, servers can only take so much activity. When the server becomes overloaded, it bogs down and interrupts your business. It is important to regularly optimize websites and ensure they are ready for traffic surges. If the system is up and running perfectly, other elements may be causing the decline in traffic.
6. Meta Data
Meta information is vital for web pages to attract traffic. Keywords should thus be appropriate for the market you�re targeting. If someone deleted meta data, search engines won�t be able to index your content for the keywords in your meta data.

Keywords: affiliate, marketing, system, tool, toolbox, internet, lead, sales, traffic, software

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