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The following article was published in our article directory on April 14, 2018.
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Effective Marketing Strategies to Increase Traffic

Article Category: Internet

Author Name: Bertrand Allard

Companies have now been contemplating on ways to boost their sales. Aside from actively promoting and advertising, they have also started to explore Internet marketing. But while there are marketing strategies that have been proven to be effective; you need to find ways to customize those techniques to suit the nature of your business (case in point: keyword research) to really experience the increased traffic to your website.
Top Marketing Strategies to Boost Traffic
1. Optimizing Meta Tags
Meta tags are codes and snippets of text visitors see on the web page. They provide metadata (similar to captions or short descriptions) for a webpage. However, meta tags don�t actually appear on the page because they are only visible to search engines.
Companies and entrepreneurs may focus on two important meta tags: the title tag and the meta description. Meta tags become effective when keywords are used, as these will be indexed by sites like Google, Bing, and Yahoo. Meta tags should also be clear, informative, and forceful.
The title tag should not exceed 70 characters, while the meta description should be limited to 160 characters. All meta tags must be unique and interesting, as these encourage visitors to click the page.
2. Optimizing Website to Generate Lead
A lead is simply your site visitors converted as buyers. When people browse blogs and websites, they either gloss over a page and then move on to the next website, or stay and click a button to leave their contact information. If they choose the latter, they will soon receive an email confirming their subscription, or be simply led to a �thank you� page.
It is essential that businesses benchmark their lead generation strategies. An effective tool to use is Marketing Grader, which determines the sucessful and weak points of your lead generation sources. The tool also provides feedback on improving web content.
Another way to increase leads is to personalize calls-to-action (CTAs). Visitors appreciate it when they see their names on the CTA page, instead of the generic �Hi! Welcome back!� message.
Boosting traffic may likewise require special software such as SEO Spyglass, which creates a backlink index, and Rank Tracker, which provides unmatched keyword analysis and research. Building and/or purchasing an SEO toolbox is helpful in generating leads and keeping your site on top of other webpages on search engines. This toolbox consists of all software and tools needed for content marketing, affiliating, and creating backlinks.
3. Using Affiliates
In affiliate marketing, you could earn revenues by promoting other people�s products and receiving a commission for every visitor who has been converted into a lead or an actual buyer.
To attract leads, you could use social media platforms to direct visitors to the site. You can share your web page, links, and content on Facebook and Twitter, and wait for netizens to re-share these.
Blogging is yet another trusted method to rake in traffic. However, you should post regularly � around 3 to 5 times every week. Such posts can be scheduled so that visitors and followers can see them immediately.
Perhaps the most popular method of affiliate marketing is writing guest posts on a well-known website. Here, content and links is king. You could establish wonderful working relationships with famous bloggers, if your content is interesting and thoroughly researched.
The success of a website depends on the system you use. There really is no magic formula -- only smart tools and marketing techniques.

Keywords: affiliate, marketing, system, tool, toolbox, internet, lead, sales, traffic, software

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