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SpinDistribute.com Article Directory

The following article was published in our article directory on April 9, 2018.
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How to Convert Visitors into Leads

Article Category: Marketing

Author Name: Bertrand Allard

The Internet is a big hub for marketing ideas. And if you know where to look, you can find formulas, tips, and secrets that hundreds of entrepreneurs and marketers already use in their quest to make money� without killing their bodies for it.
The question remains: Which marketing strategy is the most effective?
While there have been various accounts and testimonials that proved legit and interesting, marketing experts have rounded up these simple solutions to convert website traffic into an actual lead, and make sales just by posting on one�s website and blog.
Identifying and Prioritizing Goals for the Website
The truth is that most websites are not built with lead generation in mind. Websites are usually designed to project the company�s brand or image, or to simply put the information out there. Sales are, unintentionally, neglected.
It is important to identify and prioritize goals for a website. You must be sure whether you want to simply inform the public, or if you want to persuade them to buy your products.
If money is the goal, then the website should be treated and designed as a marketing resource. The value of a site must be evaluated vis-�-vis its power to improve ROI and increase your sales.
Knowing the Target Audience
It is not enough that you settle and focus on conversion and lead generation; you must also consider your target market � the people who would be visiting the site, reading the content, and/or purchasing products.
Researching about and knowing the target audience gives you the leverage to create the appropriate design and message of the website. You should look at you website through the perspective of your intended audience. Moreover, only through studying the target market can you truly personalize your website and hopefully convert traffic into leads.
Transforming Your Homepage into a Sales Presentation
Your homepage or landing page must look more than just a catalog or a brochure. If your purpose is to encourage visitors to click that call-to-action button, this design structure is insufficient and boring.
Rather, a landing page intended to earn sales MUST look every bit like a sales presentation. It should include elements that build rapport between the marketer and visitor. For instance, you could add a short introductory video to break the ice.
The website should also help you analyze the clients� needs. The flow from one page to the next should be logical (intuitive, even) and could start with testimonials from satisfied clients. Ergo, the site should be structured in such a way that visitors don�t navigate the pages aimlessly. Each button, link, or page, must direct them to CTA pages.
Utilizing Various Mechanisms to Generate Lead
There is software developed to help marketers track and ultimately generate leads for a website. Some marketing experts also recommend a tool or a plug-in for backlinks, data analytics, and lead conversions. Creating a personalized toolbox can help you solve issues such as decreasing traffic, slow conversion of traffic into leads, and website loading glitches.
Others prefer building affiliate networks�a system in which marketers team up with popular bloggers and companies, who ask for guest posts on the site and give the marketer commissions for every sale completed.

Keywords: affiliate, marketing, system, tool, toolbox, internet, lead, sales, traffic, software

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