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SpinDistribute.com Article Directory

The following article was published in our article directory on March 10, 2018.
Learn more about SpinDistribute Article Distribution System.

So What Is SEO And Does It Really Help?

Article Category: Advice

Author Name: Lee Werrell

SEO means "search engine optimisation." It is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results page on web search engines.

All major search engines which include Google, Bing and Yahoo have primary search engine results pages (SERPS), where web pages and other content which include videos or local listings are shown and ranked formed on what the search engine considers most applicable to search terms. Payment isn't required, as these are natural results, unlike with paid search adverts (Google Adwords, Facebook etc).

SEO factors work in combination
No single SEO factor will promise search engine rankings. Having a great HTML title won't help if a page has low-quality content. Having many links won't help if they are all low in quality. Having several positive things can increase the odds of success, while the presence of negative factors can damage those odds.

On-the-page success variables
On-the-page search ranking factors are those that are almost totally within the publisher's own control. What sort of content do you publish? Are you providing important HTML clues that help search engines (and individuals) identify relevancy? How does your site construction help or restrict search engines?

Off-the-page success factors
Off-the-page ranking factors are those that publishers do not directly manage. Search engines use these because they learned right away that relying upon publisher-controlled signals alone didn't always give the best results. For instance, some publishers may aim to make themselves seem more relevant than they are in reality.

With billions of web pages to sort through, looking only at "on-the-page" clues isn't enough. More signals are should return the very best pages for any particular search.

SEO offenses & ranking punishments
Make no mistake-search engines want people to perform S.E.O because it can help strengthen their search results. Search engines provide help such as guidelines, blog posts and videos to encourage specified S.E.O approaches.

However, there are some practices that search engines deem "spam" or "black hat," which could lead to your pages receiving a ranking penalty, or worse, being prohibited from the search engines entirely.

Violations are generally techniques meant to deceive or exploit a search engine's comprehension of a site's accurate relevancy and authority.

Weighting of search ranking elements
All the factors are weighted on a scale of 1 to 3. Google giveth and Google Teketh away. A weighting of 3 is crucial and is something we pay special focus on because it has such a huge impact.

That doesn't mean that factors weighted 2 or 1 aren't important; they are. It's just that they are of less importance, relatively speaking, in regards to the other factors on the chart. Violations are also weighted, but in negative numbers, with -3 being the most awful and essentially most harmful to your Search Engine Optimization results.

The weighting is founded on a blending of what search engines have pointed out, surveys of the Search Engine Optimization community and our own expertise and experience in watching the space over time. We don't expect them to be perfect, they will change as the internet evolves and grows. You can also guarantee that not everyone will agree at the same time. Your mileage may vary. But we're confident it is a useful general guide and employ the right or "White Hat" techniques to enhance your business.

Keywords: seo,search engine,optimisation,white hat,serps,google page 1,google ranking checker,google ranking websites,google ranking 10

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