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The following article was published in our article directory on November 29, 2017.
Learn more about SpinDistribute Article Distribution System.

http://www.imhrabos.com/generate-traffic/

Article Category: Marketing

Author Name: Andrej Hrabovsky

It may seem that email has dropped down out of vogue, with more and more people accessing social media via websites like Facebook, Twitter, and Instagram, but the data tells a different story about generate traffic from the web. Data relating to email deliverability shows that an email marketing campaign is an essential part of any marketing strategy which seeks to generate traffic. That said, there are several things that you must keep in thoughts when starting your first email marketing campaign if you want it to be truly useful.

Start With The Subject Line

If the subject line doesn't catch the eye of the recipient, the email will likely end up either sitting stagnant at the bottom of their email queue or, worst, in the trash folder. Before sending out your first email campaign, you need to understand two things about how recipients view subject lines.

Nearly three-quarters of email recipients decide to report an email as spam based on the subject line alone. If your subject line isn't properly crafted, you risk not only having your email go unread, but also having it being reported as spam. When an email is reported as spam, it is likely that any subsequent emails from the same sender will automatically be sorted into the spam filter.
35% of recipients of emails from marketing campaigns decide whether or not they will open the email based on the subject line alone. It likely doesn't even matter who the sender is. If the subject line is considered "spammy," or unengaging, the email will probably go unread, even if it is sent from a company that the recipient already trusts.
A HubSpots study reported that most emails clicked on by recipients included the words posts, jobs, or surveys in their subject lines. Knowing your target audience will help you to figure out an appropriate subject line for your traffic generation email. A good subject line will not only help set yourself apart from spammers but will also get your potential customers on board with your email campaign.

Understand Spam Filters

Speaking of spam, you're going to need to understand how spam filters work to truly make sure that your email campaign doesn't end up, quite literally, in the garbage. Spam filters use some algorithms to decide which emails are junk, and which ones deserve to make it to the intended recipient.

Many spam filters use specific keywords in the subject line to sort out spam, so choose your subject carefully.
Emails that contain no actual content will likely be sorted into the spam folder.
An email sent from a known spammer IP address will probably be flagged as spam.
MailChimp, a standard tool used for email campaigns, is great at helping to craft emails that will pass many of the most used triggers on spam filters.

Get A Toolbox

Running an email marketing campaign to drive traffic to your website is a big job. A professional looking, more engaging email will help you to drive even more traffic to your website as a result of your marketing campaign. Services like Sendlane and GetResponse allow you to use customizable email templates so that you can maintain your brand image through different embedded photos, links, and layouts.

Don't Forget Our Portable PCs

We don't just check email on our computers anymore. A Campaign Monitor study shows that more than half of all emails are opened on mobile devices. Creating emails that are mobile friendly isn't just an added bonus anymore; it is a necessity.

Make It Personal

Yes, the idea of many email marketing campaigns is to reach a broad range of recipients, but this doesn't trump the necessity of keeping marketing messages targeted. Email campaigns that truly speak to their target market have been proven to be the most efficient way of increasing "Click Through Rate." If you can set your email campaign to include each recipient's first name, for example, shows a significant increase in CTR.

Call Them To You

A CTA is what motivates the recipient of the email to perform the steps desired by the sender, whether that action is to buy a product, download a document, or click on a link. An email marketing campaign nearly always strives to call its recipients to action, so knowing how to write the perfect CTA is key.

Another "way" CTA is Urgency tactic. This one of the most effective sales tools gets them to act now, before they get or forget distracted. You can use Urgent Timer or the whole EmailTools marketing packet

Permission Slips.

Data relating to email deliverability shows that an email marketing campaign is an essential part of any marketing strategy which seeks to generate web traffic. If the subject line doesn't catch the eye of the recipient, the email will likely end up either sitting stagnant at the bottom of their email queue or, worst, in the trash folder. Nearly three-quarters of email recipients decide to report an email as spam based on the subject line alone. 35% of recipients of emails from marketing campaigns decide whether or not they will open the email based on the subject line alone. Using ready-made email lists is not an effective way to begin an email marketing campaign.

Ask users to fill out a web form.
Create an online contest that requires an email address to enter.
Offer a product or service in return for their email address.
Include a subscribe button on your website.

Your Turn.

If you keep all of the above tips in mind, you will be able to run a successful email marketing campaign to generate traffic for your website. Using marketing trends and analyzing the metrics from email marketing campaigns can help you continue to improve the efficacy of your campaigns.

If you send an email to someone who didn't ask for it, you are intruding on their privacy, in a way, and you will be received much in the same way as an uninvited house guest. Using ready-made email lists is not an effective way to begin an email marketing campaign. Instead, you should try to build your list by doing one or more of the following:.

In The End.

If you found this article interesting, helpful, or in any way education, feel free to share it with your coworkers and friends who may also benefit from this information. Feel free to get in touch with us and let us know what you know if you think we missed something.

Keywords: traffic generation

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