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« Back to articles from category "Cooking"

The following article was published in our article directory on November 9, 2017.
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Creative Ways to Promote Your Brand with Corporate Cupcakes

Article Category: Cooking

Author Name: Jim Hatzis

These days, companies and marketers have to be more creative in terms of reaching out to their customers and connecting with them. While traditional methods of advertising and promotions are still being used today, marketers have found new ways to make their way to the hearts of their customers. Some of them have proven that the way to their customers� hearts is through their stomachs through corporate cupcakes.
Cupcakes have great consumer appeal and are appreciated by people of all ages. They are also not as �intimidating� as usual giveaways. It�s a sweet treat that�s given by the company to its valued customers. It�s a token of gratitude that customers have no qualms about accepting. For companies, corporate cupcakes are subtle promotional tools that actually send a compelling message that customers respond positively to.
Corporate cupcakes are made by bakeries like  HYPERLINK "https://www.vanillacupcakery.com.au/corporate-cupcakes-sydney/" Vanilla Cupcakery. You can opt for the cake flavors that you want and then tell their design consultants what frosting color and topping d�cor you want to have on your cupcakes. They can use your corporate colors in their signature buttercream icing and then print your logo in sugar disks to top your cupcakes.
Here are some creative ideas on how you can make use of corporate cupcakes such as those from Vanilla Cupcakery in promoting your brand:
1. Customer giveaways � giving your customers specially boxed corporate cupcakes is just sweet. You can give out these cupcakes as tokens at an event or product launch, as free-per-purchase rewards, or as thank you gifts for select customers.
2. In-branch take-ones � if you are celebrating a certain corporate milestone such as your anniversary or when you reach a particular production target, you can set up a cupcake table in your branch for your customers. You can also hold a special Open House event for the whole week and invite your customers to your office for cupcakes and coffee.
3. Direct �mailers� � printed mailers can be considered pass�. A lot of direct mail postcards, letters, and flyers end up in the trash or buried under all sorts of mail. Plan a unique direct mail campaign and use corporate cupcakes to rise above the clutter. Of course, you can�t have the mailman deliver your cupcakes to your customers so you might have to arrange for courier delivery or have someone from your company do the rounds.

Creativity is the name of the game these days. If you are not on your toes in terms of thinking of new ways to �wow� your customers, you will lag behind your competitors. Customers these days are also suspicious about companies trying to �buy� their patronage with promos and gimmickry. Using corporate cupcakes to promote your brand is a solution to these concerns. It�s good that there are bakeries like Vanilla Cupcakery that are willing to work with you in coming out with specially designed cupcakes that screams out your brand name in a positive way. The fact that cupcakes are less expensive than conventional advertising and promotions is another good reason for you consider checking out the Vanilla Cupcakery website to find out what your options are.

About the Author: Jim Hatzis is an expert when it comes to Cakes,cupcakes and patisserie. To find out everything about Cakes,cupcakes and patisserie, visit his website at WEBSITE URL.

Keywords: cupcakes sydney, cakes sydney, cupcake delivery sydney, corporate cupcakes, corporate cupcakes sydney

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