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SpinDistribute.com Article Directory

The following article was published in our article directory on October 20, 2017.
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Leading 5 Reasons to Utilize Whiteboard Animation Video

Article Category: Business

Author Name: Andy Knudsen

A whiteboard video or whiteboard animation video is a form of video marketing that makes use of an online whiteboard where a sketch artist draws or illustrates an explanation about how a process, product, or service works. The video is usually accompanied by a comprehensive voice-over narration of the topic. The artists may draw charts or cartoons that are fun to look at so that the video is more entertaining and can achieve better audience engagement.

This form of video has become very popular among businesses for various reasons. An explainer video is:

1. Straight to the point - a whiteboard video, unlike other forms of presentation, keeps fluff to the minimum because the illustrations only present the most important points in the topic. The voice-over narration directly speaks to the audience and the script strictly adheres to what the illustrations are trying to convey.

When people watch a whiteboard video, all they can see is a clutter-free live motion diagram, flow chart, or comic strip that makes technical information more easily understandable. For example, if you are going to make a video about how your savings can grow in your bank account, a whiteboard video will be better suited for the job as compared to a live action video.

2. Easy to understand - whiteboard videos use creative sketches that catch the attention of the audience better so that they do not feel bored or get distracted and look away. The exposure to the sketches causes more brain activity in the audiences and thus, helps them to follow your topic more easily than any other kind of video.

For example, a talking head video is less appealing and allows for very little creativity so the audience gets bored after only a few seconds. All they can see is a person blabbering words that they can hear but couldn't comprehend the way the video intends them to.

3. More economical to produce - unlike live action and 3D animated videos that can be expensive to produce, whiteboard videos are much simpler and economical. To create a whiteboard video, you only need a small well-lit studio, camera equipment, a camera team, a whiteboard with markers or a traditional chalkboard with chalk sticks, a sketch artist, a narrator, and a video producer. You don't need to hire a team of animators, actors, make-up artists, or rent venues and furniture just to shoot your video.

4. Creative and fun - there's nothing more interesting than watching an artist create drawings that are fun to look at. With every stroke of the pen marker, the audience anticipates and imagines what will pop out next. Whiteboard videos are also ideal for audiences with short attention spans or are too busy to look at full-length videos. Every drawing refreshes the focus of their eyes so they can concentrate better on what the video is trying to say.

5. Creates stronger mental connection - whiteboard videos are great in helping your audience remember your brand or business. It is creative and catchy, so they appreciate watching it. It is interesting, so they are more likely to talk about it with others.

Its simplicity is what makes it a good option to use explainer videos. You do not take too long or spend too much to put the video together so you can get your message to your audience right away. At the same time, your audience easily connects with your video and is more likely to get engaged in it and eventually decide to buy or convert.

Keywords: Whiteboard Video, Website Video, Whiteboard Explainer Video,Whiteboard Animation, Exlainer Video,best whiteboard explainer videos

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