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SpinDistribute.com Article Directory

The following article was published in our article directory on October 9, 2017.
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The 5 Phases of Attraction Marketing

Article Category: Marketing

Author Name: Alexandra Talon

Online business strategy has been revolutionized in the form of attraction marketing. This commercial framework is founded on the emphasis of consumer trust as the main foundation of long-term revenue gain, as opposed to building a reputation based on advertising the product. This marketing system has many facets and applications, but its structure can be summarized through this simplified progression.

Phase 1: Generating Traffic

Build relations with other authorities within your field of interest in order to capture an audience. Get featured in reputable blogs, high-authority websites, credible e-magazines, online journals, and popular YouTube channels. Lay down strong foundations in social media by utilizing their tools properly. For example, choose carefully which personalities or entities to follow on Twitter and make sure you have a comprehensive bio. Analyze the activity between your Facebook page and everyone else through the Facebook Insights tool. Expanding your online presence through a network of backlinks and brand mentions will make it easier to accumulate visitors that you can eventually convert to leads.

Phase 2: Harnessing Your Landing Page

Naturally, you'll need to convert your visitors into leads, and the only way to accomplish this is through the correct application of attraction marketing. Make sure that your landing page presents your identity as trustworthy, knowledgeable, credible, and personable. As a business owner, your own persona becomes a brand in itself, and an attractive brand deviates from profit-mongering. Make a good first impression as an invaluable source of information, an expert in your territory. Only then will your visitors willingly provide you their information.

Phase 3: Building Relationships

Impress your leads and turn them into customers through knowledge and authenticity. This is where your attraction marketing prowess shines best. Personalize the emails you send, deliver quick replies to inquiries, and address negative feedback in an affable yet professional manner. Educate your leads about your product or service so that they become smarter, which in turn would allow them to make choices in your favor. You won't have to impose the sales; they'll turn to you naturally if you show your authority. This is where you, as an expert, gain trust from your leads until they become your clients.

Phase 4: Delivering Results

Failing to meet basic client demands will lead to the total collapse of everything you've built. Make sure you deliver the results you've promised while exceeding expectations. This guarantees not only revenue and income but also positive feedback. Post public acknowledgments to customers who've given you praise by tagging or mentioning them. Publish laudatory testimonials and ratings. Doing so builds up your credentials as an attractive brand in a more organic way, enabling you to magnetize more leads and customers (phase 2). Thus, the cycle continues.

Phase 5: Maintaining Your Connections

Just because a client has made a purchase doesn't mean you no longer have to take care of them. On the contrary, you must invest in your clients even further in order to sustain a continuous inflow of profit � and not just of the monetary kind, either. Satisfied customers will naturally become advertisers as they spread the word about you through their own online posts, reviews, and recommendations. In addition, loyalty from consumers ensures a steady business expansion. Whether you reinvent your brand or release new products, they'll support you.

Because attraction marketing is built on trust, it's a fail-safe strategy. Apply these principles the right way and combine them with proper SEO techniques. That way, the process of generating traffic to gaining revenue becomes an unbreakable chain � and your business will have a strong position in the online trade.

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