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SpinDistribute.com Article Directory

The following article was published in our article directory on October 9, 2017.
Learn more about SpinDistribute Article Distribution System.

Attraction Marketing: How to Build Consumer Trust

Article Category: Career

Author Name: Alexandra Talon

One of the most challenging hurdles for any online business is getting random visitors to provide their information. And when they do, you realize that lead generation isn't everything. The most crucial phase is converting leads to customers; and since modern consumers have become more discerning buyers, you'd have to step up your game with attraction marketing.

This strategy dictates that building trust in your image as a credible business owner promises more success than focusing all your efforts in presenting your merchandise. Sure, getting sales from product ads is the quickest course to generate revenue. But there is much to be doubted from today's sensational advertisements, and statistics have proven it. Recent data shows that 70% of consumers prefer to make decisions on what to purchase based on articles than ads.

But once you�ve put your credentials out there, post articles, or conduct webinars, how do you get strangers to trust in what you say? The answer is in the psychology of how you can gain massive credibility.

1. Be human

Of course, you need to prove that you're a competent voice in your field, but if you overreach, you'd end up sounding too technical, distant, and even arrogant. Add a little humor to your content or show some vulnerability, but not to the extent that your credibility suffers. For instance, you can't post a funny anecdote about how you accidentally sent your customer's order to a different address. And before you can afford to be a little more casual, you must first impress people with your knowledge. Use words and images relatable to your target audience while providing valuable, interesting, and significant information.

2. Understand the difference between relevance vs. self-importance

Post your excellent credentials, ratings, published works, case studies, and favorable testimonies. These establish that you are an important player in the game, allowing you to gain massive credibility. But rather than focusing on what you've already achieved, keep working on what else you can do for your consumers and show them that you're constantly moving towards delivering better results and giving them the most value for their money.

3. Provide mixed media

It's not enough to have a text and image combination for an online presence. Following the principles of attraction marketing, you need to show more of who you are and why you should be trusted, and what better way to do this than to exhibit yourself in action? Upload videos or conduct webinars and engage in dialogue with your audience � show them how you speak, and captivate them with effective body language.

4. Respond well

Building relationships with your leads is the best part of the process. Once you've achieved this, you're well on your way to gaining customers. To solidify your connections, make it easy for people to contact you and always respond in a timely manner. Personalize the content of your emails, express gratitude, and fix all problems as quickly as possible.

It's clear how online business has evolved into a healthy balance between enterprise and consumer. Decades ago, people thought it was all about gaining revenue straight from lead generation. But now they are understand that one can profit more from authenticity and consumer trust. After all, customers who believe in you can also become your promoters in due time. In the state of today's trade, you'd have to meet the standards of attraction marketing to get a good chance of success.

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