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SpinDistribute.com Article Directory

The following article was published in our article directory on October 9, 2017.
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How Consumer Education Improves Attraction Marketing

Article Category: Marketing

Author Name: Alexandra Talon

When you truly understand how education works in online marketing, you'll see that it's not just about how you can teach yourself to become a better seller. In fact, the exact opposite of this perspective is what defines attraction marketing and makes it effective. This framework emphasizes that your product is not the only thing that matters. More importantly, it's your own reputation as the business owner. You're not just a salesman; you're the authority and voice of credibility in your field � a brand on your own.

Instead of keeping your customers in the dark about your product's flaws to guarantee sales, you gain their trust through education-based selling, transparency, and authenticity. Here's an example: a business owner, Jane, sells a line of cruelty-free, organic cosmetics. She has a limited inventory and her products are more expensive than her competitor's. But customers race to go online and place orders for her �limited edition $30 rouge lipstick� instead of the $8 rouge variant from another online shop. How did she achieve this? To find out, you must trace Jane's attraction marketing strategy.

The first thing that Jane did was to establish a good online reputation and provide information about her product. She started broadcasting on YouTube, posting makeup tutorial videos. She made sure that anyone could easily navigate through her website and that the contents of her webpages were complete and effectively presented for her audience. Her Facebook page showed personal images and testimonies from when she first tried her �limited edition rouge.� When people sent her messages or asked questions, she'd always respond within the hour and build relationships with her new connections.

Some users posted angry comments about how her prices are outrageously expensive, but Jane managed to explain what it takes to manufacture cruelty-free and organic cosmetics. She wasn't imposing on making the sale, either. Jane also publishes blog posts about her charity campaigns and the difference between her products versus low quality makeup. In her research, she usually discovers new makeup techniques and shares this information via email; but she sends it only to those who subscribe to her �daily blasts.� And when she gets positive reviews for a speedy product delivery, Jane quotes them and tags her satisfied customer with a sincere thank you.

It clearly shows how consumer trust and education are the main ideas of Jane's attraction marketing strategy. By using the product herself and telling stories about it, she didn't have to send a million emails saying, "We have lots of discounts!" When they read �Jane,� they didn't see �salesperson� � they saw �makeup guru� and �animal rights advocate.� Her systematic �daily blasts� showed her proficiency in fashion together with her regard for subscribers and non-subscribers alike. She established her brand earnestly enough that people felt there was a real person behind the lipstick, not just another perfectly styled profit-monger. Her customers believed in her brand right off the bat � all the more so when she delivered results.

Attraction marketing through education-based selling won't get you profits on opening day, but it's a solid investment that will exponentially increase your revenue in due time. Eventually, people will start creating brand mentions for you; and your customers become your very own marketers through recommendations and reviews. As long as you carry a credible product and build consumer trust the right way, your enterprise will gain nothing but success online.

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