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SpinDistribute.com Article Directory

The following article was published in our article directory on October 10, 2017.
Learn more about SpinDistribute Article Distribution System.

Maximizing Internet Technology for Education-Based Selling

Article Category: Wellness, Fitness and Diet

Author Name: Alexandra Talon

The Beginnings of marketing
It used to be that selling was as simple as posting an advertisement through a medium. The response of the customer is to drop by the store or order the product for delivery. Or the customer can ignore your advertisement.

This routine became inadequate in time and marketers began to offer information about the product or service through a pamphlet. Marketers would convey a sales message composed in a letter. It is this sales message that marketers hoped would close the sale.

The sales message contained in a letter became the seeds for the education-based selling.

This method of selling with a sales message grew, expanded and did not stop with a single letter. Marketing efforts became sustained; and, from pamphlets it expanded the medium to include phone calls, radio, and TV.

The marketing effort grew, but at a moderate pace. It was not until the onset of the internet that the pace accelerated. Along with the pace of selling, the initial attempt at education-based selling became refined and sophisticated.

Education-based selling and its new tools

Education-based selling is a marketing strategy that makes your target market more informed and knowledgeable about your product or service. By doing so, you build the trust and increase the interest of your customers for your product or service.

With the internet, new software applications made it possible for you to input the necessary information your customers need. Some of the tools you can use are:

Webinars. This technology makes the recording of an event easy and derives higher viewership with its live presentation. This way, the viewers feel they are part of the event, which is part of the attraction of this method. This strategy is also effective in conveying your core lessons to viewers which could move them to purchase your product.

Podcasts. A potential in selling as this tool expects to have more listeners. The appeal of this tool is its ability to make people choose who to listen to and when. And yes, you can also return to past episodes. Another feature which the videos lack is that you can listen to podcasts while you do other things.

YouTube. This website is popular, and therefore, has a wide base of potential customers. YouTube is best for videos and for educating your customers about your product.

Facebook video. This website is another video platform you could use to market your product. What makes FaceBook different from YouTube is that viewers get to see videos that are shared. FaceBook now includes live video which makes it great for presenting educational messages to your customers.

There could be other platforms and channels you could use for your education-based marketing efforts. Whatever you decide to use to educate your target customers, it is the content and the marketing that matters in attracting them.

Education alone will not make the sale. Your goal should still include building your customer base, attracting prospects to become first-time customers, sustaining customers through continued information that adds value to your product, and consistency in communication to deepen your relationship with customers.

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