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SpinDistribute.com Article Directory

The following article was published in our article directory on October 23, 2017.
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Reputation Marketing in Action

Article Category: Marketing

Author Name: Jamey Charapp

Marketing your reputation is one of the least expensive strategies that you can use to promote your brand online. Not doing so will mean missing out on the chance to tap a huge market on the worldwide web. If you do not know how to do this, you can do your own research online or tap experts offering reputation marketing services. Whether you decide to do it yourself or go with the pros, you have to be strategic in marketing your reputation.
Your reputation marketing programs should be well-coordinated in terms of content, execution, and timing. There are some components, however, that should be constantly present. Among these are your product ratings and your testimonials. You can then take these a step further by making use of them in your content marketing as well.
It is not enough to have high ratings and positive testimonials on your page. You have to actively market your reputation online. Doing so will give you more brand exposure and increase your chances of generating sales. Try the following:
1. Highlight customer rating and experiences in posts and online content � don�t keep your 5-star ratings on your page. Although these ratings can already boost your sales by 18%, you can jack up these figures even more when you actively spread the word about these ratings. Mention a product�s star rating on your social media post. Feature a testimonial or an exceptional customer experience in your article posts.
2. Incentivize customers for creating their own content � user-generated content is a big thing these days. Use it for your reputation marketing by getting your customers to make a video or write a blog post for you. Research shows that, among the millennial market, about 82% consider user-generated content as a more credible gauge of a product�s quality.
Make it a sweet deal for your customers by offering discounts and freebies. Holding an online contest is also an exciting way to encourage customers to send in their own photos and videos featuring your brand.
3. Have a referral program for your top customers � invite your top customers to refer their friends and family to experience your brand. Make it even more worthwhile for them by giving them a reward. You can be creative in your referral scheme, from outright rewards per referral to more elaborate tiered gifts depending on the number of referrals they make.
Take the nature of your business into consideration when you draw up your referral rewards program. It would be ideal to reward them with your own products or services, or allied products at the very least. Don�t forget to follow through on the leads that you get. You have to ensure that you give them the same 5-star experience that their referrals enjoyed.
You can gain a lot of headway in terms of share of mind from reputation marketing. Drum up positive talk about your brand and let the entire online world know about it. Regularly ask for customer feedback and reviews to give you something fresh to talk about when you market your reputation.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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