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SpinDistribute.com Article Directory

The following article was published in our article directory on October 16, 2017.
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Reputation Management Tips to Boost Your Online Brand Image

Article Category: Marketing

Author Name: Jamey Charapp

Just like you do not want to be thought of as a slob or a person with bad attitude, you do not want your business to have a negative reputation. In all likelihood, there are other businesses offering the same products and services as yours. To stay in business and be profitable, you need to have a positive reputation so your customers will continue to patronize you. Reputation management is one of the keys to long-term profitability and sustainability.
No customer would want to do business with a shady entity. Sometimes, it does not even matter whether or not a business is truly shady. When online talk about it primarily says that it is shady, netizens almost always believe it to be true. In fact, studies show that people are 12 times more likely to believe a customer review than a description of the product posted on the sales page. It pays to manage your reputation so that only accurate and positive information is posted and made accessible to your consumers online.
Here are some tasks that should be on your reputation management action plan:
1. Monitor online activity – listen to your customers. Know what they are saying about your brand. Find out about what they talk about and what they share online. Be quick to take advantage of opportunities to get them to have conversations about your brand. Hold social media "events" that they can participate in. This will give you a solid reputation as a relatable brand that cares about not only providing them with products and services, but also the kind of experiences they have with them.
2. Be quick to act on negative talk about your product – you do not necessarily have to go out and be confrontational with every negative comment about your brand. In some cases, in fact, it is better to keep quiet at first. You can do your own background check and quickly address the issues raised.
A good recovery strategy would be to "set up" a positive experience for those talking about your brand online. This should douse the negative talk and put your brand on a more positive light. Tapping influencers at this point could also be a good idea. Getting influencers to post about your brand in their social media accounts can give you reputation a boost.

3. Always have a fresh story to tell – keep your social media accounts active and make sure you have something new to share to your customers all the time. It does not have to be anything earth-shaking. Perhaps you can share a new tip on how to use the product, or maybe post a question to stimulate conversation about your brand. By doing this, you will gain a reputation as a dynamic and exciting brand.
It is not difficult to integrate reputation management into your overall strategic marketing plan. Neither is it expensive, so there really is no excuse not to invest time and money into it. The returns are well worth the effort and going social to manage your reputation is a fun way to get closer to your customers.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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