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SpinDistribute.com Article Directory

The following article was published in our article directory on October 4, 2017.
Learn more about SpinDistribute Article Distribution System.

Five Tools to Track Your Online Reputation

Article Category: Marketing

Author Name: Jamey Charapp

Manually monitoring your online reputation based on reviews you just stumble upon can be a nightmare—which is why you shouldn't resort to it. Several services are available to do this job for you, and here are a few of some of the best ones.
1. Trackur
This tool specializes in tracking your mentions in social media. It notifies you instantly every time your brand is mentioned on random posts. This eases the hassle of having to be glued to your social media accounts all day, which means you can immediately reply to these mentions.
This tool can also take it to the next level when it comes to setting up statistics and trends, and analyzing them for you. You can now see which marketing strategies are really building up your reputation with the positive responses.
2. Google Alerts
What can't Google do these days? Its tools and applications are always expanding, and there's now a tool that can help monitor your reviews. With this, you can input any keywords that are relevant to your niche and be instantly alerted whenever they pop up in articles and whatnot.
Think of it as really customized Google search. You can even control the results you want to show up. The best part of this tool is that it comes free of charge.
3. Naymz
Naymz is another tool for your social media reputation by tracking and managing your social influence. It has a program called "RepScore" which gather data from different social networks and rates your online influence. You will be shown what the people are saying about your brand.
The assessment involves observing how unique and valuable you are as an influencer and whether or not your consumers (or potential consumers) listen or even know enough about you. It will then rate you in relative comparison to other Naymz members, ranking you as builder, established, top member, or elite member.
4. HootSuite
If you're taking the radical-presence-and-transparence approach and focusing on social media, this tool is also for you. It allows you to maintain all your social media accounts in one place, saving you the hassle of constantly switching from one account to another to check the notifications.
You can even schedule and customize automatic responses to be sent to certain reviews (e.g. a "thank you" to happy customers and a "We're sorry you've experienced this; we'd appreciate it if you have any suggestions to improve this" to disappointed reviews). You can also look at in-depth social media analytics and see how your contents are reviewed by customers and make improvements, should there be a need for any.
The free version allows you to connect only three social media profiles, but the upgraded version will let you connect up to 50 of your social media counts, along with improved features.
5. SocialMention
This tool works somewhat like Google Alerts, though it has a few more features that provide more information. It displays the following: brand strength, sentiment, passion, and reach.
"Brand strength" shows you the likelihood that your brand is being mentioned and talked about in social media. "Passion" shows you the possibility that the customers engaging in conversation about your brand will do so again. "Sentiment" is the ratio of positive to negative comments, and "reach" is the measure of your influence.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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