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SpinDistribute.com Article Directory

The following article was published in our article directory on October 2, 2017.
Learn more about SpinDistribute Article Distribution System.

Reputation Building: The Importance of Feedback

Article Category: Marketing

Author Name: Jamey Charapp

What's the one thing you can think of that is most effective advertising tool? This is easy: customer feedback.
"Word of mouth" has always had mixed results when used as part of a company's marketing strategies. In fact, here's some infographic evidence to help you out: 90% of consumers look up online reviews before trying out a brand, a product, or a service. 88% of consumers trust online reviews just as much as they trust comments they've heard from their friends and family. 31% are more likely to avail more of stuff that have gained positive reviews. 72% will only take action after finding a positive review.
This is what convinces most businesses to go digital and keep up with the fast-paced online world. Online reviewers such as Amazon, TripAdvisor and Yelp have become the reason why it is important to have online presence, especially on social media. More importantly, reviews and customer feedback are the most powerful medium for building your online reputation as a brand.
Take this as a good thing or a bad thing, but most of the time consumers will prioritize and trust the words of other consumers than what you, your advertisements and your details have to say for your brand. That's not just it though, because reviews will confirm your presence as a business in the online world.
The amount of feedback available for your business also connotes popularity, which implies to others that many are buying your products. In short, your reputation can be slowly built on through the reviews of your customers, so make sure you get a good one that customers can trust. Here are some tips you can take into heart.

1. Monitor your reviews and respond.
Nothing annoys customers more than having their comments ignored and their questions unanswered. Pay attention to the reviews you get: answer questions, offer suggestions. If they're unsatisfied, apologize and ask for any suggestions for improvement. Be real and admit your mistakes, if there are any.
This may prove time-consuming, but if you read blog reviews and such, they will almost always mention if you actually respond to comments from customers. To lessen the load of scouring the internet for reviews, you can avail of some reputation marketing tools.

2. Provide restitution.
If the negative reviews are warranted, provide reimbursements and compensations. Of course, you are allowed to be firm with your policies, but do recognize that some customers might complain because they experienced something they shouldn't have, based on the details you provided for your service. Warranties and refunds are always appreciated and is always a plus for the customers.

3. Ask loyal customers to share their experiences.
If a customer updates you once they've tried out your brand, politely request if they can rate your business by commenting on your website or on your social media accounts. You can also solicit feedback by sending them to your Yelp or Google profiles, or any review engine you might be using. This helps improve your presence, and people will have more references once they check out your brand.

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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