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The following article was published in our article directory on September 22, 2017.
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Top 5 Tools for Reputation Marketing

Article Category: Marketing

Author Name: Jamey Charapp

Reputation marketing is essential in today's businesses, one which gives both the brand and the buyer a voice. A buyer becomes free to publish any review or comment about a certain product, and the brand can monitor how these reviews as they show up. It may sound like a lot of work, but there are countless tools and applications to lighten the load. Here are some of the best and most trusted software for reputation marketing.
1. Better Business Bureau
The Better Business Bureau is definitely one of the oldest and most trusted consumer reviews services out there. It is a non-profit group that serves as a mediator to solve any disputes between the brand and the buyer. It also contains reviews from over 4 million companies, which is ideal for small brands that want to personally interact with their buyers.
2. Yotpo
Yotpo is especially handy—its design is mobile-prioritized, meaning checking, monitoring and marketing your brand can all be done through your phone. It can also serve as a shopping platform, so when people buy from sites using this tool, it employs the Mail-After-Purchase technique. What this does is that Yotpo instantly emails the buyers to review the products that they purchased, once they received them. All the reviews are then automatically verified for other potential buyers to trust.
3. Percolate
Percolate is a do-all-in-one-place type of tool, which is extremely handy for managing your brand's marketing efforts. It takes into account all the details you want to save, whether it is about campaign plans, essential files, or content creation. You can customize your profile to let it take into your account your brand identity, your target audience, and your business objectives. Most importantly, this tool also provides a cross channel marketing calendar for you, making it easier for you to share content about your products and services online and across social media networks.
4. BazaarVoice
BazaarVoice gives customers a way of voicing out their opinions for shopping portals, natural search engine searches and offline channels. This deeply affects the presence of a brand and its online marketing potential. Customers can leave reviews, ratings, and questions anywhere. Places like review sites, social media comments and posts are combed through and BazaarVoice gathers everything into one place and shares it across the internet. This tool is also helpful for observing what people say about your brand.
5. Reputation Loop
If you're a small company that's just starting out, this tool is for you. Reputation Loop is especially designed for small business owners, empowering them and allowing them to further expand their businesses. It automatically contacts customers and asks for product reviews. There are also handy additional features, such as real-time reporting and monitoring reviews left by buyers on review sites like Yelp and Google+.
6. ConsumerAffairs
ConsumerAffairs has approximately 5,000 listed brands in its repertoire and contains more than a million reviews from consumers. It can offer our brand diverse and advanced features to build a good, strong reputation, produce increased revenue and enhance business growth. They also have a powerful additional software platform that offers brands ways to convert customer engagement into additional revenue.
7. TrustPilot
In TrustPilot, there are more than 100,000 listed brands, and more than 13 million customer reviews (which are still growing). This is one of the most popular, go-to sites for potential buyers looking for third-party opinions. TrustPilot is mostly a third-party review website, so it would be handy to set up a listing for your brand here, to enhance your presence.

About the Author: Jamey Charapp is an expert in Reputation Marketing which is the foundation of marketing for smart businesses today. To find out more about Jamey, be sure to visit the site today and learn more about Reputation Marketing and Jamey. To see what clients have said about Worth Social, Ltd, take a lookhere

Keywords: Reviews, Reputation, Reputation Marketing, Reputation Management, Online Reviews, Customer Feedback, Business Growth, Marketing Strategies

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