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SpinDistribute.com Article Directory
« Back to articles from category "Advice"The following article was published in our article directory on September 15, 2017.
Learn more about SpinDistribute Article Distribution System.
Surprising Strong Lessons A Lost Client Will Quickly Reveal!
Article Category: Advice
Author Name: Linda Clay
We've all lost clients. It's happen to me too! Sometimes it's our fault. Sometimes it's theirs. Sometimes it's out of everyone's control.
The reason doesn't really matter, what does matter is the lessons you can learn when you do lose a client. Putting in place a system that helps you review what happened will actually help your business in improving and growing over the long haul.
The 'Why' Interview
Normally when you leave a job, there is a formal exit interview which covers the why's of leaving plus the good and the bad they found with their position. Setting up your own 'Why' interview with a client, who is leaving, will give you a great way to measure what went right and what went wrong.
Things you'll want to think about and review:
The progress your client made.
What specific advice or tools work.
What specific advice or tools didn't work.
Did your personalities clash.
Why she's moving on.
What could you have done to make her stay.
Keep your mind open and don't get defensive. It's not the time. Be open to her thoughts and criticism (if she has any). Take all the input, good or bad, and use it as a positive, learning lesson, that can genuinely improve your business.
Honesty Matters
One common reason for a client to leave is: they're simply not the right fit. You might even have suspected it when they signed up, your gut giving you warning signs that you decided to ignore or on the reverse side, maybe you had your blinders on and didn't see you weren't compatible in your eagerness to sign them on.
But now that they've moved on, you need to ask yourself these questions:
What signs were there that she was not the right fit?
Why did you ignore any signs that were present?
Is it better to sign a client on without paying attention to your own 'warning signals?'
How can you use that information to protect yourself from a less-than-ideal client in the future?
Don't fall into the 'warm body' syndrome. Taking on a client, just to have a client. Pay attention to your gut in the future and if you can identify a bad client match at the beginning and decline or refer them to someone who will be a better fit, you'll find your daily stress will be a lot less in your business.
"Many relationship problems are rooted in a communication breakdown. These can be as simple as not really hearing what the other person is saying, because we get caught up in our own fixed perspectives."- Sumesh Nair
Miscommunication
Clear and concise communication is essential to build relationships between two people.
Losing a client can be the result of simply unclear communication and a lack of understanding on your client's part.
Look back at your communication go over how clear you are when you coverd:
The schedule of calls/emails
The requirements for scheduling a call
Reporting requirements
Length of your contract
Lastly what do you do when a client has gone quiet?
Do you have a system in place to stay in touch with them. It might just take a quick call to get your silent client back on track. Many relationships have been rescued by just picking up the phone for a simple call or sending a quick email, so if you haven't heard from a client recently, call or shoot off an email. Don't wait!
The bottom line: Everyone will experience client loss. If you approach it in a positive manner, listen and learn from each experience, you can use the information to improve your own approach and your business and turn a loss into new profits!
Now isn't that a lesson that's will worth learning?
"How you gather, manage and use information will determine whether you win or lose." -Bill Gates
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