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SpinDistribute.com Article Directory

The following article was published in our article directory on September 8, 2017.
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How to Make an Attractive Brand

Article Category: Career

Author Name: Alexandra Talon

Basically, put yourself in your potential customers� shoes.
As the client, what would be the factors that would make you find a brand attractive and therefore lead qualified traffic to a web domain/ sub domain?
Benefits and advantages provided at the right time or situation. People in need will definitely check out products and services that will help them get out of unwanted situations. Try to advertise your products and services to people requesting for help in forums. Also ensure that your products can be found via known search engines to let potential customers come to you. Make sure that your contact numbers are easily reachable in order to be capable of providing the service right when it is needed otherwise you might risk losing the potential sales to your competitors.

Sufficient but not overwhelming amount of information, preferably in illustrations. Be as concise as possible with the information that you provide. Best if this information is illustrated in pictures. Use charts, if necessary, but ensure that these would be easy to understand. Do not limit your potential customers by requiring them to have at least basic knowledge on your product. Present your information in layman�s term as much as possible, except when you intend to appear professional, then the use of technical terms may be more appropriate since these may be more concise.

Excellent customer service. Your previous customers may spread the word on your products and services. On the other hand, it is also possible that the results of excellent service may not be easily seen. Some clients may not give out compliments even when they are warranted. But even if people may not be that generous in providing good feedback, at least be assured by the fact that excellent customer service will most likely not result to widespread complaints which may lead prospective clients to opt for the competitors� offers.

Addressed concerns and inquiries. Consumers tend to demand perfection, but the truth is that perfection is not necessary, only preferred. In cases, wherein your customers have concerns with your products, immediately be in touch with them and provide all assurance possible that their concerns are being addressed as immediately as possible. Don�t let any inefficiencies in your after-sales service result to seething customers. Again, avoid widespread complaints from customers which may push away your lead.

Tempting psychological facts. Understanding the psychological impact of colors and numbers may very well attract potential customers to your brand. Align the type of product you are offering with the appropriate psychological effects of colors. For example, blue is mostly associated with professionality and trust, whereas red is great for food products, since the color is acknowledged to influence people with the feeling of hunger.

Consider also the psychological effect of numbers. Notice how items for sale are usually sold with multiple 9s in their price tags. According to theory, a $99 item seems cheaper than a $100 item. Although this affects the gross profit ratio of your business by having lower amount of selling price, the amount of decrease may not be substantial as compared to the increase in the quantity of sales that you might receive.

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