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SpinDistribute.com Article Directory
« Back to articles from category "Advice"The following article was published in our article directory on September 1, 2017.
Learn more about SpinDistribute Article Distribution System.
How to use your email series to actually help increase sales!
Article Category: Advice
Author Name: Linda Clay
Picture this: it's one of those days, I know you know the kind I mean! Since the moment you jumped up in the morning, you've been putting out fires, running around like crazy, pushing to get all the things done and you JUST can't seem to find the time you need.
Then it hits you!
You know you need to start staying in touch with your potential clients, after all, you want your business to grow. You remember, it was supposed to be your priority for the day. You sit down with tears in your eyes, wishing for a little fairy would come by and make it happen.
Even better, you think, would be to have your wish come true, that you'd be further along in your business so you could hire a team of savvy sales people to stay in touch with your fans and potential clients and motivate them to buy.
But you're not there yet.
You might not believe it, but there is an answer and it can be as easy as pie when you put a few SIMPLE things in place.
You can easily replace a huge sales force with a few simple automated tools that allow you to keep your name, brand, products and services in front of those potential clients. One of the hidden benefits, besides the fact you'll be making more money is you'll do it completely hands free.
What do you need to get this done? All you need is a little forethought.
The very first tool you need – An autoresponder. Just what is an autoresponder? It's simple; an autoresponder is a series of emails that are sent out on a pre-determined schedule. They are written to engage your audience, grab their attention and pull them into your funnel further.
Usually an autoresponder series will have five to seven emails and is used as a tool to generate leads. It's starts with a free opt-in that you offer on your website, such as; my Simple Tips That Help You Gain Back Your Day or my 13 Surprisingly Simple Ways To Expand Your Comfort Zone. Once a reader fills out the form, they're automatically added to your list, and NOW you have their attention with every email you send out.
So how do you grab their attention and interest? The secret is to write your email series with deliberate calls to action. Giving and sharing tips on saving time or tips to build your self-confidence won't be enough. There needs to be an opportunity to buy your products or services in the emails.
Your autoresponder, if done correctly, will help to keep cash flowing, even if your business is down.
The quickest and best way to get your autoresponder set up and running is to use a recommended email provider such as Convertkit (I use it and love it! Full disclosure, I'm an affiliate). It's so simple to set up, they don't charge for someone being on more than one list and you can even build simple landing pages which is great for novices like me! Another great benefit is you'll find there are many VA's experienced in setting it up and working with it, if you ever get stuck and need help.
"Make your marketing so useful people would pay you for it." -Jay Baer
The next tool you need is – content. Just where will you find great content for your email series? Your secret sauce is the material you'll discover right in your most popular blog posts and products. You can repurpose the most valuable content to your subscribers and then quite naturally upsell to matching products or services. Easy Peasey!
In addition, take a look at the questions you've been asked and the topics of conversations you see on social media from your connections and competitors. If you pay attention, you can find some fantastic nuggets to use to build a compelling email series that your readers will not only look at but will read. If they read, they will eventually buy!
One crucial key is to make sure, as they go through your series, you have subsequent offers that are more and more valuable, with an occasional lower priced offer mixed in.
One huge advantage, if you're using a system like Convertkit, is you're able to tag people allowing you to organize and group your subscribers based on their actions, interest or more. You can take it a step further and organize your tags by using segments. There is so much more you can do, such as setting up emails so subscribers get exactly the offers they want and need and nothing else!
When you think about it, how exciting is that? It could totally make selling via email super productive and best of all, totally automated. Now, isn't that fantastic?
"If your content isn't driving conversation, you're doing it wrong." – Dan Roth
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