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The following article was published in our article directory on August 24, 2017.
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Selecting Hybrids as a Solution for Social Media Marketing

Article Category: Marketing

Author Name: Dawn Manning

Only recently has hybrid marketing made its way to the forefront of social media marketing campaigns. It is a relatively new term that describes a variety of marketing strategies. Hybrid marketing is used as a way to blend traditional forms of proven media, including print and television advertisements, along with social media website marketing strategies.

The Benefits of Traditional Media Marketing

In all likelihood, most of us are more familiar with traditional media marketing. This often consists of a variety of media including radio and television commercials along with printed advertisements in magazines and newspapers. Even billboards and other street signs can be included when describing traditional media marketing.

Traditional media marketing is still highly active in the promotional world. Many companies are quickly finding out that consumers tend to spend less time in direct interaction with traditional media marketing strategies, and are now transitioning to social media.

Digital Media Marketing

Only with the intention of the Internet age has digital media marketing begun to fully emerge. It is this type of marketing strategy that is found on banner ads, personal web pages, and company websites. It often provides the user basic information without much interaction from online potential customers.

It is to the extent that this type of digital media marketing provides only a one-way opportunity for delivering the message that represents promotions much like traditional media marketing. It only uses a different vehicle but is delivering pretty much the same message. The online user is seeing the advertisement on the computer screen, instead of viewing it on TV.

Social Media Marketing

With the new age of social media marketing, potential customers are really seeing the advancement of digital media marketing. It is actually the blend of traditional media marketing with new digital media but it provides two-way communication.

Rather than pushing the message to the potential customer concerning products or services, social media marketing strategies allow the potential customer to become interested in interacting with the company online. This is used as an effective tool, where the potential customer can communicate one-on-one with the company, and leave feedback, reviews, and comments about products they have used or would like to use.

Hybrid Marketing

Like the name would suggest, hybrid marketing is nothing more than a combination of all three components of marketing. It takes traditional media marketing and blended together with digital marketing while using the two-way communication opportunities of social media marketing.

An effective hybrid marketing campaign never relies on one single advertisement like those found on print, television and radio advertisements. It finds unique and various ways to deliver a variety of messages all focused on the same products and services.

Because of its two-way communication, hybrid marketing is so highly effective. It allows greater input directly from the potential and existing customers and can be used to deliver specific messages to direct targeted demographics and audiences.

Because the Internet world continues to evolve, social media marketing tools have found a solid place by generating greater income for companies, through two-way communication with their potential and existing customers.

Conclusion: How Social Media Marketing Can Boost Your Business

When social media first appeared on the scene of the world wide web, it was intended to be used by individuals to share and connect with their personal network of friends and family. Social media has evolved a lot over the past years. Businesses have found out that they can take advantage of social media capabilities and use that as a way to interact with their customers and build relationships. Thus, social media marketing was born.

Small business Internet marketing using social media cuts through all the barriers. A business presence on any one of the popular social media sites can be seen by anyone all over the world. Marketers can tell right away how a campaign is going by just looking at the comments posted by customers.

As a business owner, you can see how powerful social media can be in your small business Internet marketing strategy. It does require you to spend your time building up your presence on the various social media platforms.

You can also use social media to solicit feedback on a business idea. Let's say that you are thinking of altering your products or services in a way that you think will make your offerings more desirable. If that is the case, you have just saved yourself the time and money that you were going to invest in the changes.

Nothing spreads quicker through social media than an item of interest that has gone viral. Something unknown to most people one day can gain notoriety the next day. If you have the right approach in social media, you will give your business a better chance in improving its brand recognition.

Keywords: facebook social media marketing, digital marketing strategy, social media marketing strategy, social media marketing companies, facebook marketing tips, use facebook for marketing, internet marketing for small business, internet marketing small business, online marketing business, small business marketing solutions

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