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SpinDistribute.com Article Directory
« Back to articles from category "Advice"The following article was published in our article directory on July 27, 2017.
Learn more about SpinDistribute Article Distribution System.
3 Simple Tips You need To Know To Help Identify Your IDEAL Client
Article Category: Advice
Author Name: Linda Clay
It's so easy to fall into the trap of assuming you know your ideal client, backwards and forwards. If there's one mistake that new and even established business owners make is falling into that trap instead of really developing a clear vision of who their ideal client is.
Why do we assume we know our ideal client? It starts with the rationalization we give ourselves that our great product or service is .. 'for everyone.'
GULP! I know, it sounds crazy when I read the words too!
Sure, It could very well be that everyone could use your help, but it's just not feasible that you and your brand, which I touched on last week (if you haven't read last week's blog, you'll find it here) will appeal to everyone.
Your prices might not be in the range they can afford. Your branding (you) might not resonate with them. Your story might not strike the right note with the same sense of connection, which helps to create the needed sense of urgency.
When you try to reach the masses, instead of narrowing your focus to your your 'real ideal' client, your message comes across weaker, just like watered down coffee. The end result: it's harder for those 'perfect' clients to find you!
Yes, I know, when you're first starting out or even if you've been in business a while, it totally can be overwhelming and look like an impossible task to figured out who your ideal client really is.
I bet, you're thinking I need a starting point! Yep, we all do!
We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards." – Jeff Bezos
Here's three tips that will help you get started:
Gender.
Who Is your audience? Is it male or female? Both might read and enjoy your content and even purchase your products or services but the truth is mostly likely you'll find your market is stronger with one then the other. Men and women are different, they think differently, they take in information differently so it's natural that they are affected by stories and branding in a totally different way.
What appeals to a man, doesn't necessarily appeal to a woman. Do a small audit and look at the brands you personally buy. I bet you'll see quickly how they form their messages to attract one or the other but .... rarely both.
Dreams and Goals.
What are your clients dreams? How do they want to achieve those dreams? What are they goals? How can your product or services help the to reach their dreams and goals. It doesn't matter what they might be pursuing, from building a business around their crafting blog, developing a support system for young moms or creating an online resource for muscle car fans, the bottomline is – If YOU don't know where they want to go, there is no way you can help them get there!
Where are they at in their journey.
The place they are at in their journey is CRUCIAL. Are they a beginner or well along the path?
Your ideal clients knowledge will drive how you speak, how you write, what marketing methods you should use and even what prices you will charge. You have to step back and be your ideal client and think like them.
What would you need to hear if you were wanted to learn to knit and had never even pick up a knitting needle or wanted to run a 5k but have been a couch potato for too many years? What if you were an experienced knitter who wanted to learn 'intarsia' or a runner who is ready to train for a triathlon? The message has to be different.
You won't reach your market successfully if you don't know where they are at in their journey or what they now need.
What if you are brand new yourself and are just starting out? That's fine, too!
Your ideal client will tell you. Pay attention to what they buy, what services they are interested in. They'll let you know by following you or not on social media. They'll comment on your blog and ask questions that matter to them.
Ask them. If someone contacts you for help, ask what else you can do for them. Do some market research in the different groups you are in, look at others who offer similar products or services to see what they are doing and you can always pop on a quick call with a potential client and ask what they need!
If you keep looking, paying attention and asking, soon you'll start to get a clear picture of who your ideal client is and who you can help them!
"The customer's perception is your reality." | Kate Zabriskie
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