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SpinDistribute.com Article Directory
« Back to articles from category "Advice"The following article was published in our article directory on July 4, 2017.
Learn more about SpinDistribute Article Distribution System.
This Is What Happens When You Use The Art of Storytelling
Article Category: Advice
Author Name: Linda Clay
There are so many great tools at your disposal; tools that can help you grow your audience and boost sales. One of the most powerful is storytelling. You have to admit, we all love a good story and sometimes, a story can be so compelling and touch you in such a way that it propels you into action.
Take a few moments, put on your thinking cap and imagine yourself in the shoes of your audience or consumer... would you remember details from a sales letter or from a compelling story? Would you rather read an interesting story or a dull business letter?
Be honest!
Aren't you more likely to go for the story that resonates with you?
Take a moment here and jot a list of your major purchases you've made over the last year, perhaps you purchased a new car or you hired a coach then add to the list what drove you to buy. Did the items you purchased or the people you hired have a story that resonated with you? Maybe the car has been on your dream list or the coach's story hit home.
What exactly can you share?
Stories About You
Over and over, you hear the message that people are more apt to purchase from people they know, people they like and trust. A crucial part of building a 'know, like, trust' relationship is telling your story.
Sharing with others what you have learned in your business thus far.
What has your life taught you?
How and when did you start up your business?
What challenges have you faced and conquered?
Go deep, go personal.
Keep in mind, your stories, don't need to be directly to business to be powerful and to give insight into you.
Business related stories are great but often times life experiences can be used to show how business skills can help us on a day-to-day basis. As an example, when you tell the story about how you almost got a ticket for not having a valid driver's license, you can mention if you had you kept better records, you'd have known that it was time!
The idea is to connect and show that you have certain skills or expertise at the same time.
Stories About Your Clients
Aside from sharing your own personal stories, sharing your client's stories is an awesome marketing strategy. Their testimonials, case studies and white papers help to show how you've helped to change their life and or business for the better.
Stories About Your Products
Do you have any products or services with a story behind them?
Maybe the course you just launched was inspired by something that the client will identify with. What was the reason why you decided to create your program?
How will it help your client achieve their goal?
When you share your thoughts behind your processes in creating your programs, it helps the buyer know if the product will or won't work for.
Stories are powerful, and can be a great aid to your branding and marketing.
BUT .. be careful! Don't force it.
If you don't have a story that you feel is right, don't make one up or choose to tell a story that will do you no good. If you're careful and can weave your story, naturally into your strategies, you may find yourself with better sales numbers or better branding.
Don't be afraid to put your story out there. Everyone loves a good story!
"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." An old Native American proverb
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