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SpinDistribute.com Article Directory

The following article was published in our article directory on June 20, 2017.
Learn more about SpinDistribute Article Distribution System.

Leadership Transition Planning

Article Category: Leadership

Author Name: Dawn Manning

Leadership Transition Planning: Transitioning Your Business Online

The Internet is providing your brick-and-mortar business an opportunity to serve your customers online. Making that leadership transition planning from a brick-and-mortar business to an online business can be a challenging task.

Whether or not your brick-and-mortar business becomes a click-and-order business, your initial goal must be to integrate your online presence into your existing business infrastructure. Wal-Mart, Staples, and many other successful brick-and-mortar businesses have made the transition. Moving online doesn't mean abandoning your brick-and-mortar presence, rather it is to compliment it.

As you develop your online leadership transition planning presence you are all of a sudden in the convenience business. But convenience is meaningless if your customers can't trust you. Trust and convenience doesn't add up to anything unless your customers can find your site online. And, if you are too expensive all the trust in the world will not help you to close the sale.

Planning

Proper planning is everything! To improve your chances for succeeding online, you must have goals. As you draw up your online strategy set measurable objectives. It's not enough to hire a web developer to build you a site and wish for the best. Be clear about what the transition, or expansion, to the Internet means to your business. Make conscious decisions about expanding business into cyberspace, and consider its impact on your sales, marketing, customer service, and all other business processes.

Bricks-and-Clicks

Bricks-and-clicks is a business model that unites offline (bricks) and online (clicks) presences. Sometimes, referred to as click-and-mortar or clicks-and-bricks. This model has been traditionally implemented by brick-and-mortar businesses such as Wal-Mart and Blockbuster. Bricks-and-clicks is a popular system because it offers best of both worlds, online convenience without the shipping charges. With this system customers can order online and pick up at a local store at a later date. You may have an accounting firm that creates a website to enable clients to upload payroll data for processing.

Everyone connecteded with a family business knows that their long term success-- as defined by the organization's continuation long after the current managing generation is gone, is usually the toughest thing to achieve and that the odds are all stacked against them.

Beyond the nescessity of leveraging what the company has done successfully in the past with its leadership transition planning to take the company's traditional main street success on to the Internet.

The family business must have a clear direction on how the business will be run when the next generation takes over.This failure can attributed to one main actor-- lack of succession planning. The family business must have a clear direction on how the business will be run when the next generation takes over.

Whether the future is dominated as was the past with it traditional mainstream strategies or if leadership transition planning encompasses an online component is for effective leaders to determine.

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