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SpinDistribute.com Article Directory

The following article was published in our article directory on May 16, 2017.
Learn more about SpinDistribute Article Distribution System.

Company Reputation Management

Article Category: Finances

Author Name: Dawn Manning

Among the most important assets of any business is its reputation-- public opinion can be a driving force when it involves establishing the value of your identity in the marketplace.

As consumers continue to enjoy unlimited access to information and unprecedented freedom of expression online, it seems that Reputation Management has taken on a heightened level of importance for small business owners. What is "Reputation Management" and how important is it to your small business? What is involved and can small business owners manage the process themselves?

What is Reputation Management?

Have you ever "Googled" yourself? Using a search engine such as Google has become the universal way to perform research on a person, product, service or company. The results of these searches are the foundation of Reputation Management More and more, your small business identity is being established through online content. What is written and/or posted by you or others in websites, news, press releases, blogs, social media, etc essentially defines your small business.

Reputation Management is the process of identifying and managing your online content. In an Internet Duct Tape guest blog post, Tim Nash, a reputation management consultant and co-founder of Venture Skills, defines the three basic areas of Reputation Management as learning what people are saying about you, creating a persona or brand image and if needed, defending this image.

The scope and nature of your online identity is becoming an important way of defining your small business - right or wrong, true or false, what you or others (buyers, employees, competitors, etc.) are saying about your small business online will affect your reputation.

The Importance of Reputation Management.

Managing your reputation has always been vital-- "It takes 20 years to build a reputation and five minutes to ruin it ..." (Warren Buffet). Your reputation is what makes you succeed or fail as a small business-- with the internet permeating every aspect of business (and social life) it is even more important to be managing that reputation both online and off line.

Managing the Reputation Management Process

Assessing your identity, building your personal brand and managing your reputation online can be a very involved process. Some of the components include ongoing search engine research, website development, search engine optimization, blogging, participating in social networks, posting articles and issuing press releases,

Online Reputation Management Software Service

As a small business owner, you do not have the time or staff resources to take on the challenge of Reputation Management. Online reputation management isn't a part time job. It is an ongoing and strategic process which requires constant review and action.

Click the link below to watch a one minute video, pick up a free online reputation management report, take advantage of a fully functioning version of the best reputation management software on a trial basis, and get the free early-warning app to keep you posted immediately about online comments, reviews, etc
.

Keywords: reputation management, reputation monitoring, online reputation management, reputation management software

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