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The following article was published in our article directory on May 15, 2017.
Learn more about SpinDistribute Article Distribution System.
Article Category: Business Management
Author Name: Dawn Manning
Unjust, invalid, vindictive comments and reviews have shown up on your Google results. Is it time to panic? What are you going to do? How do you dilute the effects of damage to your online reputation?
It goes without saying, it's time for damage control. Expert reputation management can assess whether one remark is going to irrevocably damage your reputation online or if in some cases drawing attention to it would make matters worse.
Here are 3 basic approaches to managing your reputation on the Internet and how to deal with damaging statements.
Ask if it can be removed.
If you can demonstrate to the site owner that the comment is vulgar, offensive, inappropriate or that it's obviously vindictive and arbitrary then you may have a chance at removal.
You don't want to single out or go after a specific person, but if a particular reviewer only posts negative remarks and it can be demonstrated, an online reputation management company can advise on how to mitigate the negative.
Address it directly.
If you're engaged in vigilant monitoring of your image, then you're going to be made aware of such comments quickly. Consult with an online reputation management firm and learn options for how to address the unfair or negative comment. An appropriate response can then be crafted based on how you want to respond, the nature of the complaint and its validity.
The same solution may be not indicated in every situation. A company's established methods of online reputation management will determine whether a simple blog comment, a tweet, a blog posting of your own, or a video is the best course of action to mitigate the damage from a negative review.
Ignore it. Depending on the situation, one blanket response putting the issue at rest can be enough but sometimes online reputation management may mean you simply ignore the remark and rely on your well-established image and previous positive reviews. Continued engagement can add fuel to the fire, resulting in back-and-forth banter making you look unprofessional.
Even worse, poor online reputation management may incite other disgruntled customers to start chiming in and suddenly begin sharing their opinions too.
A chorus of voices suddenly expressing discontent draws attention to what could have been dealt with as an isolated incident, with the possibility of the issue going viral, making containment and management of your online reputation more difficult.
Naturally, each situation requires a unique response and not all strategies work best in all situations. Managing and protecting your reputation on the Internet is always important and but a strategy is only useful if done right.
Effective leaders know full well that some mistakes, and there will always be mistakes, their business can absorb. And some mistakes can (oftentimes quickly) consume their business.
They know that their reputation as someone worthy of trust, someone who consistently delivers on their promises-- is everything. Mistakes, whether real or perceived, are often pounced on immediately by unhappy or revenge seeking customers or competitors.
Your clients and prospective visitors are online talking about your business every day and if you're not monitoring these conversations in real time, the damage can be devastating-- before you have a chance to state your case. Posting a bad review on TripAdvisor, FaceBook, or Twitter take seconds-- and you better be able to address them just a quickly.
Business owners like you are realizing they need a dependable way to find out what's being said about their company and an effective and efficient way of managing their online reputation.
Click below now and we'll walk you through this simple and effective business tool-- protect your brand, your people, your customers-- your livelihood.
Keywords: reputation management, reputation monitoring, online reputation management, reputation management software
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