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SpinDistribute.com Article Directory

The following article was published in our article directory on March 1, 2017.
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How Does Content Marketing Work

Article Category: Marketing

Author Name: Jamil Velji

In the past, advertising firms used to drive sales by providing customers with incredible sales pitches that are sometimes not true. They use claims that are not proven but are so amazing that people can�t help but buy their product. In a sense, they are giving false claims.
Consumers wised up soon enough. No longer are they falling for sales pitches that have unbelievable claims. They now rely on research and information to verify the truth to the claims. That is what content marketing does. Instead of offering false claims, companies that use this marketing strategy get people�s trust by giving them only the truth.
How Content Marketing Work Exactly?
When people want to buy cars, they no longer go to the dealer directly and buy whatever the salesperson tells them to buy. They first look at prices, compare models and do their research on the kind of car they want to own. They get that information straight from the content that the car manufacturers post on their website. Content marketing works by first providing people with relevant information that will answer the customer�s queries. When you have the relevant information that the customer is looking for, they begin to see you as a subject matter expert that they can look up to.
The next step in content marketing is building loyalty and trust. When a customer sees your content as something that adds value or in the case of the car, information, to them they begin to fully believe in all that you have to say. You get plus points if they are able to prove your claims to be true. With trust comes loyalty. They sometimes become unpaid brand ambassadors because they believe in your product enough to recommend it to their friends.
The third part of content marketing is the sales pitch. This will reel in the customer after you have given them all the knowledge they need to know in order to make a decision of whether to buy the car from you or not. Your sales pitch can be as simple as a buy now button or a more aggressive approach in the form of massive discounts and freebies.
The final part of type of marketing strategy is closing the deal. This portion will contain all the best things that you can offer to the customer in an easy and readable format that will truly make buy your product or services. In the case of the car buyer, this is the part where the customers signs the contract, buys the product and takes it home. This portion is technically no longer included in content marketing but some advertising companies still add this step to ensure that the customer will really end up buying from you.
Final Word
Content marketing is something that will remain for as long as people see the value of this kind of marketing strategy. Consumers are smarter and more inquisitive than ever before. There are also more ways for them to verify your claims because of the internet. As such, it may be time to level up your advertising strategies to include marketing content properly.

Keywords: content marketing agency, facebook advertising agency, content marketing, sales funnels

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