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The following article was published in our article directory on February 1, 2017.
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Role of Millennials to Stir Innovation in the Workplace

Article Category: Business

Author Name: Theodore Henderson

Author, leadership expert and ethnographer Simon Sinek recently set social media abuzz with his short video explanation of what�s wrong with Generation X. He said that environment, technology, poor parenting, and impatience are the main factors why millennials are often labelled as narcissistic, entitled and lazy, in a workplace setting.
However, contrary to this belief, millennials are actually valuable assets to the company, and hold the key to the progress of a business, through inclusive innovation.
Innovation is about bringing positive change to your organization, to be able to keep up with the fast-paced industry and business environment. Here are some essential reasons why innovation and millennials work hand in hand:
Millennials are the target market you want to cater to.
If there�s a target market businesses would want to cater to, it�s the millennials. They have a say on the market, they understand the market because they are the market. These youngsters born 1984 and beyond are already at the stage of their lives where they start with major �adult� decisions including housing, car, products and basically anything that�s matters in their lives. Since they know the market, hiring millennials in your business will provide good insight and first-hand experience on what you want to develop.
They will deliver output to your organization.
Believe it or not, millennials make up a very huge percentage of the workforce. If there�s an important age group in your business, it�s the millennials. They will also be the ones who will execute your plans and goals.
They are the catalyst of change.
Of all points noted, the most crucial part would be innovation. Innovation and millennials can bring instant success to the table. These Gen Y folks have the wildest imaginations, which could possibly bring in unique ideas and concepts for your business. Since they are the market, they will demand change, and will bring ideas.
Now, given their integral role in a business organization, how do you ensure welfare of innovation and millennials, given their reputation of being intolerant?
Give them freedom.
Freedom is one of the most important job aspects that millennials look for. They need to attain work-life balance, without going overworked and still having enough time to chug a few drinks on a Friday night.
Compensate
Although this is a general aspect, millennials give huge weight on job compensation � and this does not only mean the money. Compensation in today�s setting extends to health benefits, allowances, leaves, and even the free coffee in the office. The more benefits, the more remarkable you become.
Feedback
Always give them the impression that their work is being examined and provide feedback, whether it�s positive or not. Evaluation is important, especially since millennials relate this to how they see further opportunity in the business. They need to have a firm grasp on their role in the company, for them to have an impact.
With the proper handling and workforce management, working with the so-called stubborn and lazy generation would yield more good for your business.

Keywords: Innovation, innovation in business, innovation in the workplace, cultivating innovation in the workplace, innovation and creativity in the workplace, innovation and diversity in the workplace, innovation and entrepreneurship, innovation and older workers, innovation and baby boomers, innovation and millennials, Leadership and innovation

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