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The following article was published in our article directory on November 3, 2016.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Megan Dixon at Rescue Me
Getting profitable business leads is time-consuming work. From accumulating data to validating contact information, developing a strong database containing people who are really curious about buying your products and services calls for patience and experience. So when hiring a VA to help you increase your flow of business leads, it's crucial to discover a person with brilliant people skills and substantial Internet research experience.
Common Business Lead Generation Tasks
It's likely you use different techniques for obtaining business leads already - from online surveys and direct mail, to website landing pages and also cold calls, and you know darn well that dealing with every element of list building could quickly be a full-time job by itself. So, rather than trying to manage all these tasks yourself, why not partner with a virtual assistant to do most of the leg work for you?
A seasoned VA could handle your email lists, respond to comments and questions on your social media pages, create marketing materials and send them out, as well as contact possible clients and directly contact customers by email and/or phone.
To make business lead generation simpler for your VA, develop a list of particular tasks with target dates or timelines. For example, dedicate three days each month to cold call for prospects. Ask your VA to check social media and various other online content at the beginning of every day to ensure a fast response. Send email correspondence weekly. Creating a well-defined list building timetable aids you and your VA maintain a favorable relationship with new and current customers, now and also into the future.
Explore New Leads
There's no point in having a hundred new leads if a lot of them do not lead to brand-new business! Prior to spending quality time and money schmoozing prospects and customers, ask your VA to conduct online research to identify just how interested they are in buying your products and services.
Understanding more about a lead - such as the market they're in, the company they work for or rank within a business and known business associates could generally give you a feel as to whether or not the lead is worth seeking.
Build a Contact Database
To make consistent contact with clients and customers as simple as possible, ask your VA to construct a lead contact database complete with names, phone numbers, email addresses, business web sites and even physical business addresses. Your VA could do the exact same with your email lists, which could be fantastic for sending mass emails in a much more personalized way.
As additional leads come in, your VA can just update these databases. In addition, your VA could audit the database occasionally to delete or update contact info, as necessary.
Create Marketing Materials
Along with acting on leads that come from your website, social media pages or from in-person meetings and other interactions, your VA can additionally assist in producing marketing materials, edit journal articles, add blog posts, and make updates to web pages to increase interest in your business.
Depending on the particular skills and experience your VA has, they may even have the ability to develop webpages or graphics, develop business apps as well as supply other lead generation ideas.
Keep Regular Contact with Your Leads
It's essential to keep consistent contact with warm or hot leads so your business continues to be top-of-mind whenever seriously considering your area of expertise. Create a quarterly marketing and communication plan for your VA to follow so you can maintain these important business relationships intact. A combination of email, phone as well as direct mail marketing on a quarterly basis is typically more than enough to maintain brand-new and current clients and customers knowledgeable about your business.
For most online companies though, a consecutive "stacking" or "stacked" email loyalty campaign in addition to month-to-month e-newsletters and even more random personal or advertising e-mails will do the trick of maintaining a close link with your leads rather well also, and once more a VA with the appropriate abilities can get this setup for you.
Keywords: sales, prospecting, lead generation, business, virtual assistant
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