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SpinDistribute.com Article Directory

The following article was published in our article directory on October 17, 2016.
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The Importance of SEO for Small Businesses

Article Category: Advice

Author Name: John Ozaluk

The Importance of SEO for Small Businesses

The importance of SEO for small businesses cannot be understated. It's simply a necessity in the digital age in which we live, work, and play. No matter the industry and/or niche, search engine optimization is a must to truly be competitive. Without it, your website and social properties won't be effective sales tools.

The Importance of SEO for Small Businesses

SEO or search engine optimization, is the practice of making a website friendly to search engines like Google and Bing. It involves many aspects and can be very technical. But having a fundamental understanding of what SEO does for your business will clearly demonstrate why it's worthwhile. Here are the top reasons about the importance of SEO for small businesses:

Best user experience. SEO isn't just for search engines, it's also for UX or user experience. A site that is optimized will load quickly, something that helps to lower bounce rate (the percentage/time visitors spend before abandoning a site). A well optimized site is easy for people to navigate, making it simple to find what they need.

Larger reach. Another purpose of SEO is to rank for different keywords and key phrases. These include what's known as long tail keywords, which are more descriptive. These are usually 3 or more words. Users will search with details, for instance, instead of "athletic equipment," people will search for "adult mens wood baseball bat." As a result, you receive a large, more targeted reach.

More conversions. SEO helps to drive conversion rates, as well. Because more traffic will come to the site, conversions will go up. Search engine optimization metrics and data will also provide a lot of information on what does and what does not work to cause conversions.

Improved brand awareness. With more reach in organic search results and on social media, SEO, SEM, and inbound marketing will provide more brand awareness. The more people encounter a brand more often, the more familiarity and trust will result. Eventually, people associate a business with its products and services.

Provides visitor insight. When a site is optimized correctly, there will be an immense amount of data about its visitors. That information in invaluable because it allows businesses to do more of what's proven to work.

Perhaps the biggest reason to invest in small business SEO is your competition is already doing it and it's working for them. If it's working for them, they are taking more market share and sales away from your business. There's just no escaping the fact search engine optimization is a necessity for small business

Keywords: affordable small business seo,affordable small business websites plus new webdesign

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