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SpinDistribute.com Article Directory

The following article was published in our article directory on August 10, 2016.
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Marketing with social media for your business

Article Category: Advice

Author Name: Salterra Social Media Management Company

The explosion of social media in the modern era means that, when leveraged properly, it can be a tremendous boost to a business. The whole point of marketing is customer engagement and social media, almost by definition, is tailor-made to accomplish this. As such, any business that wants to truly compete today should have a platform on the largest social networks; which currently includes Facebook, Twitter, Instagram, LinkedIn and even Google Plus.

So How Do You Leverage Social Media?

Of course, it's one thing to have a presence on social media – and another thing entirely to maximize that presence. The following are some tried-and-true tips to help you grow your audience via social media, which inevitably increases engagement and leads to conversions on your website.

1. Always Provide Links to Your Primary Landing Pages

For example, if you're on Facebook and marketing with social media, then you are familiar with the need to regularly host fresh content on your wall to engage and grow your circle of friends. Whether you're posting images, snippets from your blog, or short videos, you should always remember to include a back link to the landing page of your business website. In addition to increasing traffic directly to your site, Facebook will actually rank your site higher in its own search engine based on the click through rates you have through the posts on your Facebook wall.

2. A Picture is Worth a Thousand Words

Basically, this means you should maximize your social media posts with high definition images. It's pretty much a universal fact that images grab your attention, the very first part of getting a prospective client into the sales funnel. At the very least, you should be focusing on images as much as you're focusing on the written content because good images serve to differentiate posts from each other.

3. Spread Your Presence Around Multiple Social Media Platforms

Granted, Facebook is by far the largest social media network; however, it is imperative that you look into the others to maximize the effect for your business. Use Instagram to network with other related, image-heavy companies and build your presence and Twitter to work your way into being mentioned by users with numerous followers. Also, look into using Pinterest after determining if it is compatible with your brand.

4. Look into Automation

Let's face it; if you're like most business owners that have an online presence, then you're often overwhelmed when it comes to making time to market with social media and promotion. Luckily, most social media platforms have some app or service for automation. Wherever these exist, look to leverage them to maximize your efforts. For example, you can curate popular posts around the web that are relevant to services or products your business provides, repackage them and provide a link to your audience and always include your brand with it.

These are just a few ideas to get you started on maximizing the wonderful resource of social media marketing which allows you to reach more people than just about any marketing method utilized in the past.

Keywords: Social Media Marketing, Social Media Management, Marketing with Social Media

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