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The following article was published in our article directory on August 6, 2016.
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Understanding the Factors Affecting Quality Web Design

Article Category: Internet

Author Name: Salterra

There are tons of web design companies offering their services online. They guarantee you the perfect website for your business�usable, easy navigation, responsive, and brand consistent. However, you are unsure of what makes a quality web design and how this will help your business upon launching.
What you will find below are the factors that designers actually consider:

Usability
One important factor in creating a quality web design is the website�s usability. A quality web design makes even the layman understand what is going on with the site easily.
Certain rules should be followed to attain usability. For instance, the three-click rule should be applied, wherein users should be able to find what they are looking for in not less than three clicks. Going beyond three clicks can make your visitors lose interest quickly.
On the other hand, the visual appearance must also be considered. Text should be readable, color pallets should be harmonious, the layout should be clean, and the placements of things should be organized. These things can make your website user-friendly and attract visitors to stay and browse longer.

Ease of Navigation
Navigation is another factor that can make or break your website. In fact, it plays a bigger role than any other factors in a quality web design. Navigation is about moving around your sites� pages and users taking action, which are vital to your success.
Simple things such as the placement of a navigation menu, the naming convention of labels, and number of items in navigation can be your boon or bane depending on how these were designed. Learning about these aspects is a must for a quality web design.
Furthermore, there are also different tactics and rules to effectively navigate on a website. Following or breaking these keys will make a huge impact in your goals. For example, the three-second rule is the average time users will try to learn navigating on your website. With their short attention span, it is important that you provide them with the easiest way to navigate around. Failing to do so means you will lose the user, thus a lost opportunity to sell your website.

Responsiveness
With the fast growth of mobile devices such as smartphones and tablets, the need for a flexible web design that will fit all screens is a must. And this is where Responsive Web Design (RWD) comes in.
RWD is a web design technique wherein designers program a system that reacts to different screens. This technique optimizes websites, readjusting on a wide array of devices for ease of reading and navigation.
The responsive technique provides a mobile-friendly experience for users. With this technique, you can now stop creating multiple versions of your websites for desktop and mobile.

Brand Identity Consistency
In most companies, establishing the brand identity is a common goal to achieve. With that in mind, a quality web design should be able to deliver this goal.
An effective web design should help promote the brand identity of the company. It should be in compliance with the brand to build familiarity and strong impact.
To do this, web designers should be consistent with the brand look and tone. It should be consistent across all online marketing outlets. Typeface, color, logos, patterns, wording and more must also be consistent.

These factors are essential in creating a quality web design. To achieve this, it is recommended that you seek help from Scottsdale web design professionals.

Keywords: affordable web design for small business , affordable SEO services, phoenix web design, scottsdale web design

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